|Paperback, 1st Edition||
|In Stock. 2-3 business days|
Adobe PDF eBook Rights :
Copying not allowed.
Printing not allowed.
Lending not allowed.
Reading aloud not allowed.
Marketing is about building brand value for the consumers, society and intermediaries.
So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India?
Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in Indian companies.
The book has a strong Indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well.
|Title:||Building Brand Value||Publisher:||Tata Mcgraw Hill|
|Author:||M G Parameswaran|
|Edition:||Ebook First Edition , PDF|
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Safe & Secure Shopping