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The Busy Manager's Guide To Marketing

The Busy Manager's Guide To Marketing ( PDF eBook - Adobe PDF ) (eBook)

By Author : Bill Donaldson 
R 1,319 ($ 21.1) (£ 12.55)
14 %
R 1,533
[ R 214 Off ]



Discontinued.
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Paperback 2009 2,242 In Stock.

The Busy Manager's Guide To Marketing Description

The Busy Manager's Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

This book introduces the basic concepts of marketing and some of the jargon so that the subject can be understood and implemented. It explains what marketing is; why marketing is important to your organisation; and, in simple terms, the marketing strategies and plans to achieve your objectives. It will help you to identify where you organisation is headed and enable you to measure your results, control costs and enhance your revenues.

Coverage also includes:

how to conduct a marketing audit;

the key components of a marketing plan;

and separate chapters on service, quality and relationships, and international marketing.


eBook Details


Title: The Busy Manager's Guide To Marketing
Publisher: Goodfellow Publishers
Author: Bill Donaldson
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 1906884951-BEPDF
EAN: 9781906884956-BEPDF
Publish Date: 2009-1-11
Binding: eBook
Deliverable Countries: This product delivers to United Arab Emirates, Australia, Belgium, Bahrain, Canada, Switzerland, China, Germany, Spain, Finland, France, United Kingdom, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, United States, South Africa.

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