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The Busy Manager's Guide To Marketing

The Busy Manager's Guide To Marketing ( PDF eBook - Adobe PDF ) (eBook)

By Bill Donaldson 
R 1,533
R 1,319
[ R 214 Off ]
($ 21.1) (£ 12.55)
Discontinued.
Publisher: Goodfellow Publishers
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 1906884951-BEPDF
EAN: 9781906884956-BEPDF
Publish Date: 2009-1-11
Binding: eBook
 System Requirements for Adobe-DRM eBooks

Other Editions

Edition Price Availability
Paperback 2009 R 2,175 In Stock.

Description

The Busy Manager's Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

This book introduces the basic concepts of marketing and some of the jargon so that the subject can be understood and implemented. It explains what marketing is; why marketing is important to your organisation; and, in simple terms, the marketing strategies and plans to achieve your objectives. It will help you to identify where you organisation is headed and enable you to measure your results, control costs and enhance your revenues.

Coverage also includes:

how to conduct a marketing audit;

the key components of a marketing plan;

and separate chapters on service, quality and relationships, and international marketing.

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Specification

Title: The Busy Manager's Guide To Marketing
Publisher: Goodfellow Publishers
Author: Bill Donaldson
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 1906884951-BEPDF
EAN: 9781906884956-BEPDF
Publish Date: 2009-1-11
Binding: eBook

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