|Not Available. 5-7 business days|
The Busy Manager's Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.This book introduces the basic concepts of marketing and some of the jargon so that the subject can be understood and implemented. It explains what marketing is; why marketing is important to your organisation; and, in simple terms, the marketing strategies and plans to achieve your objectives. It will help you to identify where you organisation is headed and enable you to measure your results, control costs and enhance your revenues.Coverage also includes:how to conduct a marketing audit;the key components of a marketing plan;and separate chapters on service, quality and relationships, and international marketing.
|Title:||The Busy Manager's Guide To Marketing||Publisher:||Goodfellow Publishers|
|Edition:||Ebook 1 , PDF|
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.