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Books on Business & Economics > Consumer Behavior > General

  • 1.  

    The Upside of Irrationality

     By Dan Ariely [Ebook, Adobe epub 2010]
    Rs. 900 729 (19% OFF)    Download Sample eBook
    Discontinued About the Book : Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist...   more
  • 2.  

    The Long Tail

     By Chris Anderson [Ebook, Adobe pdf 2008]
    Rs. 813 650 (20% OFF)
    Discontinued The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since...   more
  • 3.  

    The 50- Plus Market

     By Dick Stroud [Ebook, Adobe pdf]
    Rs. 1,887 1,509 (20% OFF)
    Discontinued Description: Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society. About the Book: In their rush to appeal to the 18 to 35 age group, marketers have largely...   more
    Other Editions: Paperback
  • 4.  

    Being the Shopper: Understanding the Buyers Choice

     By Phil Lempert [Ebook, Microsoft reader desktop 2002]
    Rs. 1,761 1,145 (35% OFF)
    Discontinued Microsoft Digital Rights: Sharing not allowed Printing not allowed. Copying allowed....   more
    Other Editions: Hardcover 2002
  • 5.  

    BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

     By Marshal Cohen [Ebook, Adobe epub]
    Rs. 1,572 1,179 (25% OFF)    Download Now!
    In Stock. Delivers in 60 seconds! Description: 18 easy ways to ensure consumers choose your product over the competition’s The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in...   more
    Other Editions: Hardcover 2010
  • 6.  

    Global Consumer Behavior

     By Chantal Ammi [Ebook, Adobe epub 2013]
    Rs. 11,318 10,752 (5% OFF)
    Discontinued Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to...   more
    Other Editions: Hardcover 2007
  • 7.  

    The Attention Economy

     By Thomas H Davenport , John C Beck [Ebook, Adobe pdf 2001]
    Rs. 1,887 1,321 (30% OFF)
    Discontinued In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind. Description: In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and...   more
    Other Editions: Hardcover 2001
  • 8.  

    The Secrets of Word- of- Mouth Marketing

     By George Silverman [Ebook, Adobe epub 2011]
    Rs. 314 220 (30% OFF)    Download Now!
    In Stock. Delivers in 60 seconds! Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance. The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect...   more
  • 9.  

    Cheap

     By Ellen Ruppel Shell [Ebook, Adobe pdf 2009]
    Rs. 1,008 806 (20% OFF)
    Discontinued Description: An Atlantic correspondent uncovers the true cost-in economic, political, and psychic terms-of our penchant for making and buying things as cheaply as possible From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt-and almost everywhere in between-America has been transformed by its...   more
  • 10.  

    Choreographing Empathy

     By Susan Foster [Ebook, Adobe pdf 2010]
    Rs. 3,021 2,719 (10% OFF)
    Discontinued Adobe PDF eBook Rights: Copy not allowed. Print not allowed. Read aloud not allowed. Description: Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that the connection is in fact influenced by ever-changing sociocultural mores. This is a...   more
  • 11.  

    Consumer Insight

     By Merlin Stone [Ebook, Adobe pdf]
    Rs. 2,517 2,013 (20% OFF)
    Discontinued Description: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on....   more
  • 12.  

    THE DNA OF SELLING: What You Wont Learn in Business School

     By Gerry Shaltz [Ebook, Adobe pdf]
    Rs. 378 359 (5% OFF)
    Discontinued Adobe PDF eBook Rights: Copy not allowed. Print not allowed. Read aloud not allowed....   more
    Other Editions: Hardcover 2009
  • 13.  

    Inside Toyland: Working, Shopping, and Social Inequality

     By Christine L Williams [Ebook, Adobe pdf]
    Rs. 1,761 1,321 (25% OFF)
    Discontinued "Why do white women shoppers more often refuse to check their bags at the counter than African American or Latina women shoppers do? Why do male shoppers act more annoyed at having to be in the store than their female counterparts? Based on her experiences working in two toy stores,...   more
    Other Editions: Paperback 2006 Hardcover 2006
  • 14.  

    Long Tail, The, Revised and Updated Edition

     By Chris Anderson [Ebook, Adobe epub 2006]
    Rs. 1,007 705 (30% OFF)    Download Now!
    In Stock. Delivers in 60 seconds! Description: In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve....   more
  • 15.  

    Occupy Consciousness

     By Peter Mc Gugan [Ebook, Adobe pdf]
    Rs. 629 441 (30% OFF)
    Discontinued Description: This is a transformational guide for understanding consciousness, the future economy and the global shift thats launching a new paradigm. On his path to defining what consciousness is, Peter McGugan rediscovered uplifting ways to authentically open higher consciousness. His discovery soon attracted the attention, and then the blessing, of...   more
  • 16.  

    Selling to The New Elite

     By Stephen Kraus , James Taylor [Ebook, Adobe pdf 2011]
    Rs. 1,761 1,233 (30% OFF)
    Discontinued Description: The New Elite exposed the lives and minds of Americas richest people. Now, the authors reveal what and how these titans of wealth buy and how to sell to them....   more
  • 17.  

    How to Shop Your Local Meat Counter

     By Eddie Kempker [Ebook, Adobe pdf 2002]
    Rs. 564 367 (35% OFF)
    Discontinued Description: Guide to help consumers save money when they buy meat at their local meat markets or grocery stores. Written by a former Meat Department Manager....   more
  • 18.  

    Spent

     By Geoffrey Miller [Ebook, Adobe pdf 2009]
    Rs. 1,698 1,358 (20% OFF)
    Discontinued Miller uses evolutionary psychology to explain the modern phenomenon of brand-driven consumerism, looking at marketing, advertising, brands, the media, genetics and neuroscience. Miller is the author of }The Mating Mind{. Description: A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of...   more
  • 19.  

    Treasure Hunt

     By Michael J Silverstein , John Butman [Ebook, Adobe pdf 2007]
    Rs. 1,698 1,358 (20% OFF)
    Discontinued Description: The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey?...   more
  • 20.  

    What Americans Really Want. . . Really: Revised Edition, The EPB

     By Frank I Luntz [Ebook, Adobe epub 2010]
    Rs. 1,007 907 (10% OFF)
    Discontinued
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