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Books on Business & Economics > Consumer Behavior > General

  • 1.  

    The Upside of Irrationality

     By Dan Ariely [Ebook, Adobe epub 2010]
    Rs. 900 729 (19% OFF)    Download Sample eBook
    Discontinued About the Book : Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist...   more
  • 2.  

    The Long Tail

     By Chris Anderson [Ebook, Adobe pdf 2008]
    Rs. 813 650 (20% OFF)
    Discontinued The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since...   more
  • 3.  

    The 50- Plus Market

     By Dick Stroud [Ebook, Adobe pdf 2007]
    Rs. 1,965 1,572 (20% OFF)
    Discontinued Description: Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society. About the Book: In their rush to appeal to the 18 to 35 age group, marketers have largely...   more
    Other Editions: Paperback
  • 4.  

    BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

     By Marshal Cohen [Ebook, Adobe epub 2009]
    Rs. 1,637 1,228 (25% OFF)    Download Now!
    In Stock. Delivers in 60 seconds! Description: 18 easy ways to ensure consumers choose your product over the competition’s The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in...   more
    Other Editions: Hardcover 2010
  • 5.  


     By Ellen Ruppel Shell [Ebook, Adobe pdf 2009]
    Rs. 1,050 840 (20% OFF)
    Discontinued Description: An Atlantic correspondent uncovers the true cost-in economic, political, and psychic terms-of our penchant for making and buying things as cheaply as possible From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt-and almost everywhere in between-America has been transformed by its...   more
  • 6.  

    Choreographing Empathy

     By Susan Foster [Ebook, Adobe pdf 2010]
    Rs. 3,146 2,831 (10% OFF)
    Discontinued Adobe PDF eBook Rights: Copy not allowed. Print not allowed. Read aloud not allowed. Description: Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that the connection is in fact influenced by ever-changing sociocultural mores. This is a...   more
  • 7.  

    Consumer Insight

     By Merlin Stone [Ebook, Adobe pdf]
    Rs. 2,621 2,097 (20% OFF)
    Discontinued Description: Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on....   more
  • 8.  

    Long Tail, The, Revised and Updated Edition

     By Chris Anderson [Ebook, Adobe epub 2006]
    Rs. 1,049 734 (30% OFF)
    Discontinued Description: In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve....   more
  • 9.  

    Occupy Consciousness

     By Peter Mc Gugan [Ebook, Adobe pdf]
    Rs. 655 459 (30% OFF)
    Discontinued Description: This is a transformational guide for understanding consciousness, the future economy and the global shift thats launching a new paradigm. On his path to defining what consciousness is, Peter McGugan rediscovered uplifting ways to authentically open higher consciousness. His discovery soon attracted the attention, and then the blessing, of...   more
  • 10.  

    Selling to The New Elite

     By Stephen Kraus , James Taylor [Ebook, Adobe pdf 2011]
    Rs. 1,834 1,283 (30% OFF)
    Discontinued Description: The New Elite exposed the lives and minds of Americas richest people. Now, the authors reveal what and how these titans of wealth buy and how to sell to them....   more
  • 11.  

    How to Shop Your Local Meat Counter

     By Eddie Kempker [Ebook, Adobe pdf 2002]
    Rs. 587 382 (35% OFF)
    Discontinued Description: Guide to help consumers save money when they buy meat at their local meat markets or grocery stores. Written by a former Meat Department Manager....   more
  • 12.  


     By Geoffrey Miller [Ebook, Adobe pdf 2009]
    Rs. 1,768 1,414 (20% OFF)
    Discontinued Miller uses evolutionary psychology to explain the modern phenomenon of brand-driven consumerism, looking at marketing, advertising, brands, the media, genetics and neuroscience. Miller is the author of }The Mating Mind{. Description: A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of...   more
  • 13.  

    Treasure Hunt

     By Michael J Silverstein , John Butman [Ebook, Adobe pdf 2007]
    Rs. 1,768 1,414 (20% OFF)
    Discontinued Description: The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50 inch plasma TV? A 27-year-old Japanese administrative assistant with a collection of Coach purses? An 87-year-old retiree in Ohio exclaiming the value of Aldi brand honey?...   more
  • 14.  

    What Americans Really Want. . . Really: Revised Edition, The EPB

     By Frank I Luntz [Ebook, Adobe epub 2010]
    Rs. 1,049 944 (10% OFF)
  • 15.  

    You Are What You Choose

     By Scott De Marchi , James T Hamilton [Ebook, Adobe pdf 2009]
    Rs. 1,571 1,257 (20% OFF)
    Discontinued Description: The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational , have examined how people make choices. But none explain why different people have such different styles of decision making-and why those styles seem consistent across many contexts. For instance,...   more
  • 16.  

    Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions

     By Mehdi Khosrow Pour [Ebook, Adobe pdf]
    Rs. 12,792 11,513 (10% OFF)
    Discontinued Description: Continuous technological innovation amidst the increasing complexity of organizational structures and operations has created the need to achieve a new level of skillful performance and innovative procedures within the information resources management sector. "Best Practices and Conceptual Innovations in Information Resources Management: Utilizing Technologies to Enable Global Progressions" provides...   more
    Other Editions: Hardbound 2008
  • 17.  

    Cases on Consumer- Centric Marketing Management

     By Vimi Jham , Sandeep Puri [Ebook, Adobe pdf]
    Rs. 11,480 10,332 (10% OFF)
    Discontinued Description: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer...   more
  • 18.  

    Consumption Culture in Europe: Insight into the Beverage Industry

     By Carmen Santos , Stphane Ganassali [Ebook, Adobe pdf]
    Rs. 10,824 9,742 (10% OFF)
    Discontinued Description: Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the...   more
  • 19.  

    Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

     By Avinash Kapoor , Chinmaya Kulshrestha [Ebook, Adobe pdf]
    Rs. 11,480 10,332 (10% OFF)
    Discontinued Description: Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues...   more
  • 20.  

    Infonomics and the Business of Free: Modern Value Creation for Information Services

     By John Regazzi [Ebook, Adobe pdf]
    Rs. 11,480 10,332 (10% OFF)
    Discontinued Description: The term infonomics has been coined to convey the underlying value of information in terms of its production, market demand, and economic impact. All consumers have come to assume that the information they seek is easily accessible, and more importantly, free of charge. Infonomics and the Business of Free:...   more
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Showing 1-20 of 93