Showing 1-20 of 72
Books on Business & Economics > Consumer Behavior > General
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1.
By
Chris Anderson
[Ebook, Adobe pdf 2008]
In Stock.
Delivers in 60 seconds!
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since... more
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2.
By
Tapscott ,
Don
[Ebook, Adobe pdf]
In Stock.
Delivers in 60 seconds!
This book reveals how the digital world created a generation that thought, played, and related to their world in a way radically different from that of their parents. Tapscott investigates how this dynamic generation is redefining today's workplace, marketplace, schools, family, and governments by looking at how they learn and... more
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3.
By
Pat Wellington
[Ebook, Adobe pdf 2010]
In Stock.
Delivers in 60 seconds!
"Effective Customer Care" shows readers how to use research to understand what customers actually want, not what one might assume they want. It gives tips on how to hold onto customers and gain market share, how to motivate team members to offer value-added service to customers, how to improve the... more
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4.
By
Phil Lempert
[Ebook, Microsoft reader desktop 2002]
1,602
1,041
(35% OFF)
Discontinued
Microsoft Digital Rights: Sharing not allowed Printing not allowed. Copying allowed.... more
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5.
By
Dick Stroud
[Ebook, Adobe pdf]
1,716
1,373
(20% OFF)
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Description: Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an age-neutral society. About the Book: In their rush to appeal to the 18 to 35 age group, marketers have largely... more
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6.
By
Thomas H Davenport ,
John C Beck
[Ebook, Adobe pdf 2001]
1,716
1,201
(30% OFF)
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In today's information flooded world the scarcest resource is people's attention. This book argues that unless companies learn to capture, manage and keep it, they'll fall behind. Description: In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and... more
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7.
By
Shaz Smilansky
[Ebook, Adobe pdf]
1,819
1,546
(15% OFF)
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Description: Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer. Reviews "Absolutely sound and fundamental description of how to do it and why, written in a great... more
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8.
By
Chantal Ammi
[Ebook, Adobe epub 2013]
In Stock.
Delivers in 60 seconds!
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to... more
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9.
By
Marshall Cohen
[Ebook, Adobe epub 2009]
1,227
981
(20% OFF)
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Description: 18 easy ways to ensure consumers choose your product over the competition’sThe world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the... more
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10.
By
Frank I Luntz
[Ebook, Epub 2010]
In Stock.
Delivers in 60 seconds!
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11.
By
Susan Foster
[Ebook, Adobe pdf 2010]
2,748
2,473
(10% OFF)
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Adobe PDF eBook Rights: Copy not allowed. Print not allowed. Read aloud not allowed. Description: Choreographing Empathy challenges the idea of a direct connection between the body of a dancer and that of their observer, arguing that the connection is in fact influenced by ever-changing sociocultural mores. This is a... more
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12.
By
Mehdi Khosrow Pour
[Ebook, Adobe pdf 2009]
11,174
8,380
(25% OFF)
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Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of these technological advancements, there is a need for reliable research results on e-services, outsourcing applications, and consumer resources management. Description: Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of... more
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13.
By
Eddie Kempker
[Ebook, Adobe pdf 2002]
513
333
(35% OFF)
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Description: Guide to help consumers save money when they buy meat at their local meat markets or grocery stores. Written by a former Meat Department Manager.... more
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14.
By
Chris Anderson
[Ebook, Adobe epub 2006]
916
641
(30% OFF)
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Description: In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.... more
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15.
By
Roland T Rust ,
Valarie A Zeithaml ,
Katherine N Lemon
[Ebook, Adobe pdf 2001]
2,440
2,196
(10% OFF)
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In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created... more
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16.
By
Alex Simonson ,
Bernd H Schmitt
[Ebook, Adobe epub 1997]
1,103
992
(10% OFF)
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Adobe EPUB eBook Rights: Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal... more
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17.
By
Morris Holbrook
[Ebook, Adobe pdf]
In Stock.
Delivers in 60 seconds!
Adobe PDF eBook Rights: Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Consumer Value is one of the few books which attempts to define and analyse exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is... more
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18.
By
Morris B Holbrook
[Ebook, Adobe pdf 1998]
2,106
1,896
(10% OFF)
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Adobe PDF eBook Rights: Copy not allowed. Print allowed for 20 selections within interval of 7 days Read aloud allowed : Unlimited... more
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19.
By
Noah Kerner ,
Gene Pressman ,
Andrew Essex
[Ebook, Adobe pdf 2007]
1,105
994
(10% OFF)
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The former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or... more
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20.
By
Ellen Ruppel Shell
[Ebook, Adobe pdf 2009]
917
733
(20% OFF)
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Description: An Atlantic correspondent uncovers the true cost-in economic, political, and psychic terms-of our penchant for making and buying things as cheaply as possible From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt-and almost everywhere in between-America has been transformed by its... more
