Customer Centricity   (eBook - Adobe PDF) (eBook)


Peter Fader

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Not all customers are created equal.

Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.

Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

eBook Details

Title: Customer Centricity
Publisher: Perseus Books Group
Author: Peter Fader
Edition: Ebook , PDF
Language: English




Deliverable Countries: This product delivers to India.

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The book Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader (author) is published or distributed by Perseus Books Group [1613630158-BEPDF, 9781613630150-BEPDF]. This particular edition was published on or around 2012-5-15 date. Customer Centricity: Focus on the Right Customers for Strategic Advantage is available for use in eBook binding. This book by Peter Fader is written in English language.
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