Fashion Forecasting (eBook - Adobe PDF) (eBook)

Janine Munslow

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Fashion Forecasting eBook Description

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Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends.

Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

eBook Details

Title:	Fashion Forecasting
Publisher:	John Wiley & Sons, Inc.
Author:	Kathryn Mc Kelvey, Janine Munslow
Edition:	Ebook 1 , PDF
Language:	English
ISBN:	1444309501-BEPDF
EAN:	9781444309508-BEPDF

Deliverable Countries: This product delivers to United Arab Emirates, Antigua, Austria, Australia, Barbados, Belgium, Bahrain, Bahamas, Bhutan, Botswana, Canada, Switzerland, China, Cyprus, Czech Republic, Germany, Denmark, Dominca, Egypt, Spain, Finland, Fiji, France, United Kingdom, Grenada/Carricou, Greece, Guyana, Hong Kong, Indonesia, Ireland, Israel, India, Italy, Jamaica, Japan, Kenya, South Korea, Kuwait, Cayman Islands, Sri Lanka, Luxembourg, Monaco, Mali, Montserrat, Mauritius, Maldives, Malaysia, Netherlands, Norway, Nepal, New Zealand, Oman, Philippines, Poland, Portugal, Qatar, Yemen, Russia, Saudi Arabia, Seychelles, Sweden, Singapore, St. Kitts and Nevis, Syria, Thailand, Turkey, Trinidad and Tobago, Taiwan, United States, South Africa, Zimbabwe.

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The book Fashion Forecasting by Kathryn Mc Kelvey, Janine Munslow (author) is published or distributed by John Wiley & Sons, Inc. [1444309501-BEPDF, 9781444309508-BEPDF]. This particular edition was published on or around 2009-3-16 date. Fashion Forecasting is available for use in eBook binding. This book by Kathryn Mc Kelvey, Janine Munslow is written in English language.

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