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The Long Tail

The Long Tail ( PDF eBook - Adobe PDF ) (eBook)

By Chris Anderson 
R 813
R 650
[ R 163 Off ]
Discontinued.
Publisher: Hyperion
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 1401384641-BEPDF
EAN: 9781401384647-BEPDF
Publish Date: 2008-11-1
Binding: eBook
 System Requirements for Adobe-DRM eBooks

Other Editions

Edition Price Availability
Paperback 2009 R 374 In Stock.
Unknown R 5,500 In Stock.

Description

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Specification

Title: The Long Tail
Publisher: Hyperion
Author: Chris Anderson
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 1401384641-BEPDF
EAN: 9781401384647-BEPDF
Publish Date: 2008-11-1
Binding: eBook

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