The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (eBook - Adobe PDF) (eBook)

Thomas Teal

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Reichheld lays out a new "economics of loyalty" that provides a framework where the "soft" elements of business--loyalty and learning--can be effectively linked to the hard science of cash flows and cost/benefit analysis. Because of this connection, Reichheld argues, there is enormous potential for improving a company's performance by increasing customer, investor, and employee loyalty. Reichheld's research demonstrates that loyalty drives profits in direct and quantifiable ways through its impact on growth, learning, and productivity. In addition, loyalty generates a spiritual energy that powers the value creation process that is at the heart of sustained business success. In many industries, loyalty explains the differences in profitability among competitors more effectively than scale, market share, unit costs, or most other factors usually associated with competitive advantage.

eBook Details

Title:	The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Publisher:	Harvard Business School Press
Author:	Frederick F Reichheld, Thomas Teal
Edition:	Ebook , PDF
Language:	English
ISBN:	1578513170-BEPDF
EAN:	9781578513178-BEPDF

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The book The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value: LOYALTY EFFECT by Frederick F Reichheld, Thomas Teal (author) is published or distributed by Harvard Business School Press [1578513170-BEPDF, 9781578513178-BEPDF]. This particular edition was published on or around 03/1996 date. The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value: LOYALTY EFFECT is available for use in eBook binding. This book by Frederick F Reichheld, Thomas Teal is written in English language.

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