Luxury World   (eBook - Adobe PDF) (eBook)

By 

Mark Tungate

  (Author)
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For the first time in twenty years the luxury market is shrinking. Now more than ever we need to understand the role of luxury.So, what is real luxury? Once used to describe genuinely sumptuous surroundings or outstanding products, the concept of luxury has been hijacked by a multitude of aspiring or expensive commodities, so that today it is applied to everything from foot spas to instant hot chocolate. Who are the genuine luxury brands, and how have they reacted to the democratization of glamour? What strategies do they use to lift themselves beyond the mere prestige into the realm of the truly elite? Who are their customers, and what kind of lives do these remarkable people lead? How do luxury brands seduce and retain them?With wit, accuracy, and insatiable curiosity, Mark Tungate takes readers on a voyage around the luxury universe, slipping behind the facade of the world's most sophisticated businesses to show the reader how they really function. Among other destinations, the author visits Italian shoemakers, Swiss watch designers, the Champagne houses of France, and the top jewelry designers.

eBook Details


Title: Luxury World
Publisher: Kogan Page Publishers
Author: Mark Tungate
Edition: Ebook , PDF
Language: English
ISBN:

0749458569-BEPDF

EAN:

9780749458560-BEPDF

Deliverable Countries: This product delivers to India.

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The book Luxury World: The Past, Present and Future of Luxury Brands by Mark Tungate (author) is published or distributed by Kogan Page Publishers [0749458569-BEPDF, 9780749458560-BEPDF]. This particular edition was published on or around 2009-11-28 date. Luxury World: The Past, Present and Future of Luxury Brands is available for use in eBook binding. This book by Mark Tungate is written in English language.
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