iPhone6 : Ships on same day Order now Upto 60% off on Hidekraft Natural Leather Bags & Accessories Get Sony PS3 500GB Slim Console at lowest price of Rs.20,445 with 3 Free Games
  • Use Coupon Code BOOKOFFER15 & Get Additional 15% OFF On Books . *T&C apply
Luxury World

Luxury World ( PDF eBook - Adobe PDF ) (eBook)

By Author : Mark Tungate 
R 1,814
15 %
R 2,134
[ R 320 Off ]

 System Requirements for Adobe-DRM eBooks

Luxury World Description

For the first time in twenty years the luxury market is shrinking. Now more than ever we need to understand the role of luxury.So, what is real luxury? Once used to describe genuinely sumptuous surroundings or outstanding products, the concept of luxury has been hijacked by a multitude of aspiring or expensive commodities, so that today it is applied to everything from foot spas to instant hot chocolate. Who are the genuine luxury brands, and how have they reacted to the democratization of glamour? What strategies do they use to lift themselves beyond the mere prestige into the realm of the truly elite? Who are their customers, and what kind of lives do these remarkable people lead? How do luxury brands seduce and retain them?With wit, accuracy, and insatiable curiosity, Mark Tungate takes readers on a voyage around the luxury universe, slipping behind the facade of the world's most sophisticated businesses to show the reader how they really function. Among other destinations, the author visits Italian shoemakers, Swiss watch designers, the Champagne houses of France, and the top jewelry designers.

eBook Details

Title: Luxury World
Publisher: Kogan Page Publishers
Author: Mark Tungate
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 0749458569-BEPDF
EAN: 9780749458560-BEPDF
Publish Date: 2009-11-28
Binding: eBook
Deliverable Countries: This product delivers to India.

Similar Items by Category

General  >  Business & Economics
Non-Classifiable  >  Non-Classifiable
General  >  Management  >  Business & Economics

Discussion : Luxury World

See Discussion
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.

www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Diwali Offers