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Managing Customer Relationships: A Strategic Framework

Managing Customer Relationships: A Strategic Framework ( PDF eBook - Adobe PDF ) (eBook)

By Author : Don Peppers , Martha Rogers 
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Managing Customer Relationships: A Strategic Framework Description

Adobe PDF eBook Rights:
Copy allowed for 15 selections within interval of 365 days
Print allowed : Unlimited
Read aloud allowed : Unlimited

Description:
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come.

Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future.

One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features:

Pioneering theor


eBook Details


Title: Managing Customer Relationships: A Strategic Framework
Publisher: John Wiley & Sons, Inc.
Author: Don Peppers , Martha Rogers
Edition: PDF
Edition: eBook , PDF
Language: English
ISBN: 0471656410-BEPDF
EAN: 9780471656418-BEPDF
Publish Date: 2004-4-1
Binding: eBook
Deliverable Countries: This product delivers to United Arab Emirates, Australia, Belgium, Bahrain, Canada, Switzerland, China, Germany, Spain, Finland, France, United Kingdom, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, United States, South Africa.

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