Managing Customer Relationships: A Strategic Framework   (eBook - Adobe PDF) (eBook)

By 

Don Peppers

  (Author),

Martha Rogers

  (Author)
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Managing Customer Relationships: A Strategic Framework eBook Description


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Description:
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day designed to increase the value of a company by making managerial decisions that will grow the value of the customer base. The goal is to build long-term relationships with customers and generate increased customer loyalty and higher margins. In Managing Customer Relationships, Don Peppers and Martha Rogers, credited with founding the customer-relationship revolution in 1993 when they invented the term "one-to-one marketing," provide the definitive overview of what it takes to keep customers coming back for years to come. Presenting a comprehensive framework for customer relationship management, Managing Customer Relationships provides CEOs, CFOs, CIOs, CMOs, privacy officers , human resources managers, marketing executives, sales teams, distribution managers, professors, and students with a logical overview of the background, the methodology, and the particulars of managing customer relationships for competitive advantage. Here, renowned customer relationship management pioneers Peppers and Rogers incorporate many of the principles of individualized customer relationships that they are best known for, including a complete overview of the background and history of the subject, relationship theory, IDIC (Identify-Differentiate-Interact-Customize) methodology, metrics, data management, customer management, company organization, channel issues, and the store of the future. One of the first books designed to develop an understanding of the pedagogy of managing customer relationships, with an emphasis on customer strategies and building customer value, Managing Customer Relationships features: Pioneering theor

eBook Details


Title: Managing Customer Relationships: A Strategic Framework
Publisher: John Wiley & Sons, Inc.
Author: Don Peppers, Martha Rogers
Edition: Ebook , PDF
Language: English
ISBN:

0471656410-BEPDF

EAN:

9780471656418-BEPDF

Deliverable Countries: This product delivers to United Arab Emirates, Australia, Belgium, Bahrain, Canada, Switzerland, China, Germany, Spain, Finland, France, United Kingdom, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, United States, South Africa.

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The book Managing Customer Relationships: A Strategic Framework: MANAGING CUSTOMER RELATIONSHIP by Don Peppers, Martha Rogers (author) is published or distributed by John Wiley & Sons, Inc. [0471656410-BEPDF, 9780471656418-BEPDF]. This particular edition was published on or around 2004-4-1 date. Managing Customer Relationships: A Strategic Framework: MANAGING CUSTOMER RELATIONSHIP is available for use in eBook binding. This book by Don Peppers, Martha Rogers is written in English language.
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