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Marketing Management Marketing Management

Marketing Management ( PDF eBook - Adobe PDF ) (eBook)

By Author : Rajan Saxena 
R 624
20 %
R 780
[ R 156 Off ]


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Edition Price Availability
Paperback 2002, 2nd Edition 462 In Stock.
Paperback 2005, 3rd Edition 2,347 In Stock.

Marketing Management Description

Adobe PDF eBook Rights :
Copying not allowed.
Printing not allowed.
Lending not allowed.
Reading aloud not allowed.
Never expires.

About the eBook :

The book also contains several insightful case studies/mini cases and illustrations drawn from marketing situations faced by Indian firms in particular, and global firms in general. A large number of colourful charts and exhibits have been provided to make the study of marketing management easy and interesting.

eBook Details

Title: Marketing Management
Publisher: Tata Mcgraw Hill
Author: Rajan Saxena
Edition: PDF
Edition: eBook , PDF
Edition Number: 4
Language: English
ISBN: 0070144915-BEPDF
EAN: 9780071334242-BEPDF
No. of Pages: 904
Publish Date: 2009-05-26
Binding: eBook
Deliverable Countries: This product delivers to India, Sri Lanka.

Discussion : Marketing Management

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