Marketing Management   (eBook - Adobe PDF) (eBook)

By 

Rajan Saxena

  (Author)
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Paperback 2002, 2nd Edition
Rs. 446
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Paperback 2009, 4th Edition
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Marketing Management eBook Description

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About the eBook :

The book also contains several insightful case studies/mini cases and illustrations drawn from marketing situations faced by Indian firms in particular, and global firms in general. A large number of colourful charts and exhibits have been provided to make the study of marketing management easy and interesting.

eBook Details


Title: Marketing Management
Publisher: Tata Mcgraw Hill
Author: Rajan Saxena
Edition: Ebook Fourth Edition , PDF
Edition Number: 4
Language: English
ISBN:

0070144915-BEPDF

EAN:

9780071334242-BEPDF

No. of Pages: 904
Deliverable Countries: This product delivers to India, Sri Lanka.

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The book Marketing Management by Rajan Saxena (author) is published or distributed by Tata Mcgraw Hill [0070144915-BEPDF, 9780071334242-BEPDF]. This particular edition was published on or around 2009-05-26 date. Marketing Management has eBook binding and this format has 904 number of pages of content for use. The printed edition number of this book is 4. This book by Rajan Saxena is written in English language.
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