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Marketing Management Marketing Management

Marketing Management ( PDF eBook - Adobe PDF ) (eBook)

By Rajan Saxena 
R 780
R 624
[ R 156 Off ]
Discontinued.
Publisher: Tata Mcgraw Hill
Edition: PDF
Edition: eBook , PDF
Edition Number: 4
Language: English
ISBN: 0070144915-BEPDF
EAN: 9780071334242-BEPDF
No. of Pages: 904
Publish Date: 2009-05-26
Binding: eBook

Other Editions

Edition Price Availability
Paperback 2002, 2nd Edition R 462 In Stock.
Paperback 2009, 4th Edition R 663 In Stock.
Paperback 2005, 3rd Edition R 2,347 In Stock.

Description

Adobe PDF eBook Rights :
Copying not allowed.
Printing not allowed.
Lending not allowed.
Reading aloud not allowed.
Never expires.

About the eBook :

The book also contains several insightful case studies/mini cases and illustrations drawn from marketing situations faced by Indian firms in particular, and global firms in general. A large number of colourful charts and exhibits have been provided to make the study of marketing management easy and interesting.

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Specification

Title: Marketing Management
Publisher: Tata Mcgraw Hill
Author: Rajan Saxena
Edition: PDF
Edition: eBook , PDF
Edition Number: 4
Language: English
ISBN: 0070144915-BEPDF
EAN: 9780071334242-BEPDF
No. of Pages: 904
Publish Date: 2009-05-26
Binding: eBook

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