|Paperback 2009, 4th Edition||R 648||In Stock.|
|Paperback 2015||R 713||In Stock.|
Adobe PDF eBook Rights :
Copying not allowed.
Printing not allowed.
Lending not allowed.
Reading aloud not allowed.
About the eBook :
The book also contains several insightful case studies/mini cases and illustrations drawn from marketing situations faced by Indian firms in particular, and global firms in general. A large number of colourful charts and exhibits have been provided to make the study of marketing management easy and interesting.
|Title:||Marketing Management||Publisher:||Tata Mcgraw Hill|
|Edition:||eBook , PDF|
|No. of Pages:||904|