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Marketing Management Marketing Management

Marketing Management ( PDF eBook - Adobe PDF ) (eBook)

By Author : Rajan Saxena 
R 624
20 %
R 780
[ R 156 Off ]



Discontinued.


Also Available In:

Edition Price Availability
Paperback 2002, 2nd Edition 462 In Stock.
Paperback 2009, 4th Edition 663 In Stock.
Paperback 2005, 3rd Edition 2,347 In Stock.

Marketing Management Description

Adobe PDF eBook Rights :
Copying not allowed.
Printing not allowed.
Lending not allowed.
Reading aloud not allowed.
Never expires.

About the eBook :

The book also contains several insightful case studies/mini cases and illustrations drawn from marketing situations faced by Indian firms in particular, and global firms in general. A large number of colourful charts and exhibits have been provided to make the study of marketing management easy and interesting.


eBook Details


Title: Marketing Management
Publisher: Tata Mcgraw Hill
Author: Rajan Saxena
Edition: PDF
Edition: eBook , PDF
Edition Number: 4
Language: English
ISBN: 0070144915-BEPDF
EAN: 9780071334242-BEPDF
No. of Pages: 904
Publish Date: 2009-05-26
Binding: eBook
Deliverable Countries: This product delivers to India, Sri Lanka.

Discussion : Marketing Management

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