780
624
156
(20%)
| Edition | Price | Availability |
| Paperback 2002, 2nd Edition |
437
|
Available. 2-4 weeks |
| Paperback 2009, 4th Edition |
599 491 |
In Stock. 4-5 business days |
Adobe PDF eBook Rights :
Copying not allowed.
Printing not allowed.
Lending not allowed.
Reading aloud not allowed.
Never expires.
About the eBook :
The book also contains several insightful case studies/mini cases and illustrations drawn from marketing situations faced by Indian firms in particular, and global firms in general. A large number of colourful charts and exhibits have been provided to make the study of marketing management easy and interesting.
| Title: | Marketing Management | Publisher: | Tata Mcgraw Hill |
| Author: | Rajan Saxena |
| Edition: | Ebook Fourth Edition , PDF |
| Edition Number: | 4 |
| Language: | English |
| ISBN: | 0070144915-BEPDF |
| EAN: | 9780071334242-BEPDF |
| No. of Pages: | 904 |
|
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