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Evolving technologies have made it increasingly feasible to deliver highly targeted information and products to meet individual needs. Mass customization is a business strategy aimed at satisfying an individual customer's needs with near mass production efficiency. Mass Customization Information Systems in Business provides original and innovative research on IT systems for mass customization. This wide-ranging reference collection describes the solutions, tools, and concepts needed for the successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source empowers libraries to provide researchers and professionals with a comprehensive investigation of the business processes required for manufacturing individualized products.
|Title:||Mass Customization Information Systems in Business||Publisher:||Information Science Reference|
|Author:||Thorsten Blecker, Gerhard Friedrich|
|Edition:||Ebook , PDF|
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