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The Mobile Marketing Revolution

The Mobile Marketing Revolution ( EPUB eBook - Adobe EPUB ) (eBook)

By Author : Jed Alpert 
R 1,246 ($ 19.94) (£ 11.86)
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The Mobile Marketing Revolution Description

One-to-One is transforming our world—here' s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it's in billions of mobile devices worldwide: SMS, or text messaging.

However, there's more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that's underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization's existing processes and practices.


eBook Details


Title: The Mobile Marketing Revolution
Publisher: McGraw-Hill Professional
Author: Jed Alpert
Edition: EPUB
Edition: eBook , EPUB
Language: English
ISBN: 0071788190-BEEPB
EAN: 9780071788199-BEEPB
Publish Date: 2012-3-15
Binding: eBook
Deliverable Countries: This product delivers to United Arab Emirates, Australia, Belgium, Bahrain, Canada, Switzerland, China, Germany, Spain, Finland, France, United Kingdom, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, United States, South Africa.

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