|Paperback, 1st Edition||
|In Stock. 2-3 business days|
Adobe PDF eBook Rights :
Copying not allowed.
Printing not allowed.
Lending not allowed.
Reading aloud not allowed.
This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and advertising in particular, and provides rich insights into diverse products and consumer behavior patterns More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their `market thinking? to `deliver better results in the market place.?
The book is lucid, written in an interactive, or rather conversational style, and is meant for light reading. It is also fairly well-organized, and each section ends with a set of self-help questions to test the `CQ (Change Quotient)? of entrepreneurs and managers, i.e., their understanding of trends, structure, and geographical extent of markets; competition and competitors? strategies; innovation; marketability and reach of products and services and their delivery systems; consumer profiles and preferences; promotional role of media; recruitment, training and team building; brand building and advertising management etc.
|Title:||Ride The Change||Publisher:||Tata Mcgraw Hill|
|Author:||M G Parameswaran|
|Edition:||Ebook First Edition , PDF|
* The book summary and image may be of a different edition or binding of the same title.
* Book reviews are added by registered customers. They need not necessarily buy book.
* These books are NOT available for reading online or for free download in PDF or ebook format.
* Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
Safe & Secure Shopping