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Why should people buy the book? "Social Media Landscape" is an introduction to the entire playground of social media. People today just know about a few social media tools, some would know 5, some would know 10. What they do not understand is the entire spectrum of tools and platforms that are available and what these can offer to a business.
The entire book has been written based on a conversation between Advit and a very senior marketing manager of a multinational. This book objectively lays down the points that would help any and every business understand the entire scope of social media.
I always thought that I knew most of the social media tools already but this book proved me wrong, who would have thought that concepts like Vlog and niche marketing could be used in such a powerful manner!
I think Advit has written everything in such a simple manner that it really leaves no scope for ambiguity, In fact I have been experimenting a few tools after reading the book and its quite exciting!
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