Books by publisher "Tata Mcgraw Hill"

Search for Tata Mcgraw Hill only in Author | Book Title (Show All Results)

1.

Value Investing And Behavioral Finance
By Parag Parikh [Ebook, Adobe pdf 2011, 1st Edition]
495 396 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! When others are greedy be fearful and when others are fearful be greedy'-ill-timed bouts of greed and fear among investors make stock markets volatile. Ratinal and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a... more
Other Editions: Paperback, 1st Edition
2.

Media Planning And Buying
By Arpita Menon [Ebook, Adobe pdf 2011, 1st Edition]
625 500 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! With the increased media choices, fragmented audiences, technological advancements, rising costs and growing demands of accountability from clients, media business has grown in both complexity and importance. In this rapidly changing media landscape of a culturally diverse country like India,... Adobe PDF eBook Rights : Copying not allowed. Printing not... more
Other Editions: , 1st Edition
3.

Dabawalas
By Shrinivas Pandit [Ebook, Adobe pdf 2011, 1st Edition]
195 156 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Businesses go through dramatic twists and turns. Some survive, while quite a few fall by the way-side. Corporate heads grapple with this and are keen to find a sustainable model for making organisations last. Dabawalas, the story of Mumbai?s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year-old... more
Other Editions: Paperback 2011, 1st Edition
4.

Stocks To Riches
By Parag Parikh [Ebook, Adobe pdf 2011, 1st Edition]
295 236 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! 'First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited 'Parag Parikh ahs distilled his years of experience into this ready recknoner. It's simple... more
Other Editions: Paperback, 1st Edition
5.

Macroeconomics Demystified
By Madan Sabnavis [Ebook, Adobe pdf 2011, 1st Edition]
395 316 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Written in a jargon-free and reader-friendly manner, this refreshingly new book simplifies complex concepts and dispassionately discussed various perspectives on economic phenomena. Further, it helps readers understand expert opinion on crucial issues like capital inflows, inflation, balance of payments, and budgetary and monetary policies reported in the media. Extensive and... more
Other Editions: Paperback, 1st Edition
6.

No Money Marketing
By Jessie Paul [Ebook, Adobe pdf 2011, 1st Edition]
495 396 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! ...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI... Adobe PDF eBook Rights : Copying not... more
Other Editions: , 1st Edition
7.

Fundamentals Of Retailing
By K V S Madaan [Ebook, Adobe pdf 2009, 1st Edition]
365 292 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An... more
Other Editions: , 1st Edition
8.

Optics
By Ajoy Ghatak [Ebook, Adobe pdf 2008, 4th Edition]
540 432 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Adobe PDF eBook Rights: Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. About the E-Book : This comprehensive and thoroughly revised edition, covering the fundamentals for all-Classical, Modern and Everyday Optics, would meet the requirements of undergraduate students of science and engineering. Researchers... more
Other Editions: Paperback 2009 Paperback 2012, 5th Edition
9.

The Nuts and Bolts of E Commerce
By Nath , Dhruv [Ebook, Adobe pdf 2011, 1st Edition]
395 316 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Table of Contents: 1. The Wonderful World Wide Web 2. Internet Addressing using IP Addresses 3. Packet Switching 4. The Domain Name System or ?DNS? 5. The Need for Databases 6. Java ! 7. The Profitability Problem 8. The Need for Server Side Computing 9. The Need for Components 10.... more
Other Editions: Paperback 2002, 1st Edition Paperback 2002
10.

Cash And Derivatives Markets In Forex
By A V Rajwade [Ebook, Adobe pdf 2011, 1st Edition]
665 532 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian businesses, even as exchange rates have become more volatile. For business managers, it has become... more
Other Editions: , 1st Edition
11.

Currency Exposures and Derivatives
By A V Rajwade [Ebook, Adobe pdf 2011, 1st Edition]
595 476 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Adobe PDF eBook Rights : Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a... more
Other Editions: , 1st Edition
12.

Ride The Change
By M G Parameswaran [Ebook, Adobe pdf 2011, 1st Edition]
325 260 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better... more
Other Editions: Paperback, 1st Edition
13.

Building Brand Value
By M G Parameswaran [Ebook, Adobe pdf 2011, 1st Edition]
575 460 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India' Building Brand Value is based on five intrinsic steps... more
Other Editions: Paperback, 1st Edition
14.

Competency based HRM
By Ganesh Shermon [Ebook, Adobe pdf 2011, 1st Edition]
775 620 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! This book provides an exhaustive guidance to the leaders in the organization-including the CEO, HR managers, senior members of the sales, production, and service team to create an excellent organization. It elaborates the processes through specified time lines as to what-s to be done. As we move from direct transfer... more
Other Editions: Paperback, 1st Edition
15.

Legal Aspects of Business
By Akhileshwar Pathak [Ebook, Adobe pdf 2009, 4th Edition]
630 504 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Table of Contents: Part 1: Foundations of Business Law Part 1: Foundations of Business Law Chapter 1 ? Introduction Chapter 2: Contract: Cases and Illustrations Chapter 3: Development of Contract Law Chapter 4: Sale Of Goods: Cases Chapter 5: Development of Law on Sale of Goods Chapter 6: Reading Legal... more
Other Editions: Paperback 2007 Paperback 2005, 1st Edition Paperback 2007, 3rd Edition
16.

Environmental Science And Engineering
By Benny Joseph [Ebook, Adobe pdf 2005, 1st Edition]
260 208 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Adobe PDF eBook Rights: Copying not allowed Printing not allowed Lending not allowed. Reading aloud not allowed. Never expires.... more
Other Editions: Paperback 2006
17.

Cases in Organisational Behaviour and Human Resource Management
By Mirza S Saiyadain [Ebook, Adobe pdf 2009, 1st Edition]
430 344 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Adobe PDF eBook Rights: Copying not allowed. Printing allowed, Lending not allowed. Reading aloud not allowed. Never expires. The cases in this compilation have been developed with the focus on a “pain point” which would require the managers to take decisions to “manage those pain points” - the underlying theme... more
Other Editions: Paperback 2009
18.

Operating Systems : A Concept-Based Approach
By Dhananjay M Dhamdhere [Ebook, Adobe pdf 2006, 2nd Edition]
585 468 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Adobe PDF eBook Rights: Copying not allowed Printing not allowed Lending not allowed. Reading aloud not allowed. Never expires. About the eBook : After authoring a best-selling text in India, Dhananjay Dhamdhere has written Operating Systems, and it includes precise definitions and clear explanations of fundamental concepts, which makes this... more
Other Editions: Paperback 2012, 3rd Edition
19.

Digital Control And State Variable Methods
By M Gopal [Ebook, Adobe pdf 2008, 3rd Edition]
685 548 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Digital Control and State Variable Methods Adobe PDF eBook Rights: Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. About the eBook: The third edition of Digital Control and State Variable Methods presents control theory relevant to the analysis and design of computer-control systems.... more
Other Editions: Paperback 2012, 4th Edition
20.

Information Technology For Management
By Ramesh Behl [Ebook, Adobe pdf 2009, 1st Edition]
425 340 (20% OFF) Download Now!
In Stock. Delivers in 60 seconds! Adobe EPDF eBook Rights: Copying allowed Printing allowed Lending not allowed. Reading aloud not allowed. Never expires. About the E-Book : The major objective of this book is to provide not only a foundation for understanding information technology in the context of today's business sphere, but also to impart the... more
Other Editions: Paperback 2012, 2nd Edition