Showing 1-20 of 1,629
Books by publisher "Tata Mcgraw Hill"
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1.
By
Parag Parikh
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
When others are greedy be fearful and when others are fearful be greedy'-ill-timed bouts of greed and fear among investors make stock markets volatile. Ratinal and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a... more
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2.
By
Arpita Menon
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
With the increased media choices, fragmented audiences, technological advancements, rising costs and growing demands of accountability from clients, media business has grown in both complexity and importance. In this rapidly changing media landscape of a culturally diverse country like India,... Adobe PDF eBook Rights : Copying not allowed. Printing not... more
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3.
By
Shrinivas Pandit
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Businesses go through dramatic twists and turns. Some survive, while quite a few fall by the way-side. Corporate heads grapple with this and are keen to find a sustainable model for making organisations last. Dabawalas, the story of Mumbai?s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year-old... more
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4.
By
Parag Parikh
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
'First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited 'Parag Parikh ahs distilled his years of experience into this ready recknoner. It's simple... more
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5.
By
Madan Sabnavis
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Written in a jargon-free and reader-friendly manner, this refreshingly new book simplifies complex concepts and dispassionately discussed various perspectives on economic phenomena. Further, it helps readers understand expert opinion on crucial issues like capital inflows, inflation, balance of payments, and budgetary and monetary policies reported in the media. Extensive and... more
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6.
By
Jessie Paul
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI... Adobe PDF eBook Rights : Copying not... more
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7.
By
K V S Madaan
[Ebook, Adobe pdf 2009, 1st Edition]
In Stock.
Delivers in 60 seconds!
The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An... more
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8.
By
Ajoy Ghatak
[Ebook, Adobe pdf 2008, 4th Edition]
In Stock.
Delivers in 60 seconds!
Adobe PDF eBook Rights: Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. About the E-Book : This comprehensive and thoroughly revised edition, covering the fundamentals for all-Classical, Modern and Everyday Optics, would meet the requirements of undergraduate students of science and engineering. Researchers... more
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9.
By
Nath ,
Dhruv
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Table of Contents: 1. The Wonderful World Wide Web 2. Internet Addressing using IP Addresses 3. Packet Switching 4. The Domain Name System or ?DNS? 5. The Need for Databases 6. Java ! 7. The Profitability Problem 8. The Need for Server Side Computing 9. The Need for Components 10.... more
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10.
By
A V Rajwade
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian businesses, even as exchange rates have become more volatile. For business managers, it has become... more
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11.
By
A V Rajwade
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Adobe PDF eBook Rights : Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a... more
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12.
By
M G Parameswaran
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better... more
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13.
By
M G Parameswaran
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India' Building Brand Value is based on five intrinsic steps... more
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14.
By
Ganesh Shermon
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
This book provides an exhaustive guidance to the leaders in the organization-including the CEO, HR managers, senior members of the sales, production, and service team to create an excellent organization. It elaborates the processes through specified time lines as to what-s to be done. As we move from direct transfer... more
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15.
By
Akhileshwar Pathak
[Ebook, Adobe pdf 2009, 4th Edition]
In Stock.
Delivers in 60 seconds!
Table of Contents: Part 1: Foundations of Business Law Part 1: Foundations of Business Law Chapter 1 ? Introduction Chapter 2: Contract: Cases and Illustrations Chapter 3: Development of Contract Law Chapter 4: Sale Of Goods: Cases Chapter 5: Development of Law on Sale of Goods Chapter 6: Reading Legal... more
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16.
By
Benny Joseph
[Ebook, Adobe pdf 2005, 1st Edition]
In Stock.
Delivers in 60 seconds!
Adobe PDF eBook Rights: Copying not allowed Printing not allowed Lending not allowed. Reading aloud not allowed. Never expires.... more
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17.
By
Mirza S Saiyadain
[Ebook, Adobe pdf 2009, 1st Edition]
In Stock.
Delivers in 60 seconds!
Adobe PDF eBook Rights: Copying not allowed. Printing allowed, Lending not allowed. Reading aloud not allowed. Never expires. The cases in this compilation have been developed with the focus on a “pain point” which would require the managers to take decisions to “manage those pain points” - the underlying theme... more
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18.
By
Dhananjay M Dhamdhere
[Ebook, Adobe pdf 2006, 2nd Edition]
In Stock.
Delivers in 60 seconds!
Adobe PDF eBook Rights: Copying not allowed Printing not allowed Lending not allowed. Reading aloud not allowed. Never expires. About the eBook : After authoring a best-selling text in India, Dhananjay Dhamdhere has written Operating Systems, and it includes precise definitions and clear explanations of fundamental concepts, which makes this... more
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19.
By
M Gopal
[Ebook, Adobe pdf 2008, 3rd Edition]
In Stock.
Delivers in 60 seconds!
Digital Control and State Variable Methods Adobe PDF eBook Rights: Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. About the eBook: The third edition of Digital Control and State Variable Methods presents control theory relevant to the analysis and design of computer-control systems.... more
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20.
By
Ramesh Behl
[Ebook, Adobe pdf 2009, 1st Edition]
In Stock.
Delivers in 60 seconds!
Adobe EPDF eBook Rights: Copying allowed Printing allowed Lending not allowed. Reading aloud not allowed. Never expires. About the E-Book : The major objective of this book is to provide not only a foundation for understanding information technology in the context of today's business sphere, but also to impart the... more