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Showing 1-20 of 1,940

Books by publisher "Tata Mcgraw Hill"

  • 1.  

    Value Investing And Behavioral Finance

     By Parag Parikh [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 475 380 (20% OFF)
    Discontinued When others are greedy be fearful and when others are fearful be greedy'-ill-timed bouts of greed and fear among investors make stock markets volatile. Ratinal and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a...   more
    Other Editions: Paperback, 1st Edition
  • 2.  

    Media Planning And Buying

     By Arpita Menon [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 550 440 (20% OFF)
    Discontinued About the Book Media planning, in the beginning, used to be simple - choosing the newspaper or magazine to buy space in. But then came radio and television. Even after this, the choices were not so complex. There were just one or two radio stations and only Doordarshan for a...   more
    Other Editions: , 1st Edition
  • 3.  

    Stocks To Riches

     By Parag Parikh [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 275 220 (20% OFF)
    Discontinued 'First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited 'Parag Parikh ahs distilled his years of experience into this ready recknoner. It's simple...   more
    Other Editions: Paperback, 1st Edition
  • 4.  

    Dabawalas

     By Shrinivas Pandit [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 225 180 (20% OFF)
    Discontinued Businesses go through dramatic twists and turns. Some survive, while quite a few fall by the way-side. Corporate heads grapple with this and are keen to find a sustainable model for making organisations last. Dabawalas, the story of Mumbai?s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year-old...   more
    Other Editions: Paperback 2011, 1st Edition
  • 5.  

    Principles Of Foundry Technology

     By P L Jain [Ebook, Adobe pdf 2009, 5th Edition]
    Rs. 545 436 (20% OFF)
    Discontinued This edition has been revised keeping in mind the latest technological developments in this field, thus making it a complete offering on this subject. The simple and lucid language used by the author makes this book an ideal choice for both students and teachers alike Key Features New sections on:...   more
    Other Editions: Paperback 2009
  • 6.  

    Macroeconomics Demystified

     By Madan Sabnavis [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 350 280 (20% OFF)
    Discontinued Written in a jargon-free and reader-friendly manner, this refreshingly new book simplifies complex concepts and dispassionately discussed various perspectives on economic phenomena. Further, it helps readers understand expert opinion on crucial issues like capital inflows, inflation, balance of payments, and budgetary and monetary policies reported in the media. Extensive and...   more
    Other Editions: Paperback, 1st Edition
  • 7.  

    No Money Marketing

     By Jessie Paul [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 450 360 (20% OFF)
    Discontinued ...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI... Adobe PDF eBook Rights : Copying not...   more
    Other Editions: , 1st Edition
  • 8.  

    The Nuts and Bolts of E Commerce

     By Dhruv Nath [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 350 280 (20% OFF)
    Discontinued Table of Contents: 1. The Wonderful World Wide Web 2. Internet Addressing using IP Addresses 3. Packet Switching 4. The Domain Name System or ?DNS? 5. The Need for Databases 6. Java ! 7. The Profitability Problem 8. The Need for Server Side Computing 9. The Need for Components 10....   more
  • 9.  

    Currency Exposures and Derivatives

     By A V Rajwade [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 525 420 (20% OFF)
    Discontinued Adobe PDF eBook Rights : Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a...   more
    Other Editions: , 1st Edition
  • 10.  

    Ride The Change

     By M G Parameswaran [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 295 236 (20% OFF)
    Discontinued The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better...   more
    Other Editions: Paperback, 1st Edition
  • 11.  

    Cash And Derivatives Markets In Forex

     By A V Rajwade [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 575 460 (20% OFF)
    Discontinued The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian businesses, even as exchange rates have become more volatile. For business managers, it has become...   more
    Other Editions: , 1st Edition
  • 12.  

    Building Brand Value

     By M G Parameswaran [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 525 420 (20% OFF)
    Discontinued Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India' Building Brand Value is based on five intrinsic steps...   more
    Other Editions: Paperback, 1st Edition
  • 13.  

    Cases in Organisational Behaviour and Human Resource Management

     By Mirza S Saiyadain [Ebook, Adobe pdf 2009, 1st Edition]
    Rs. 430 344 (20% OFF)
    Discontinued Adobe PDF eBook Rights: Copying not allowed. Printing allowed, Lending not allowed. Reading aloud not allowed. Never expires. The cases in this compilation have been developed with the focus on a “pain point” which would require the managers to take decisions to “manage those pain points” - the underlying theme...   more
    Other Editions: Paperback 2009
  • 14.  

    Competency based HRM

     By Ganesh Shermon [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 675 540 (20% OFF)
    Discontinued This book provides an exhaustive guidance to the leaders in the organization-including the CEO, HR managers, senior members of the sales, production, and service team to create an excellent organization. It elaborates the processes through specified time lines as to what-s to be done. As we move from direct transfer...   more
    Other Editions: Paperback, 1st Edition
  • 15.  

    Fundamentals Of Retailing

     By K V S Madaan [Ebook, Adobe pdf 2009, 1st Edition]
    Rs. 365 292 (20% OFF)
    Discontinued The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An...   more
    Other Editions: , 1st Edition
  • 16.  

    Legal Aspects of Business

     By Akhileshwar Pathak [Ebook, Adobe pdf 2009, 4th Edition]
    Rs. 630 504 (20% OFF)
    Discontinued Table of Contents: Part 1: Foundations of Business Law Part 1: Foundations of Business Law Chapter 1 ? Introduction Chapter 2: Contract: Cases and Illustrations Chapter 3: Development of Contract Law Chapter 4: Sale Of Goods: Cases Chapter 5: Development of Law on Sale of Goods Chapter 6: Reading Legal...   more
  • 17.  

    Environmental Science And Engineering

     By Benny Joseph [Ebook, Adobe pdf 2005, 1st Edition]
    Rs. 260 208 (20% OFF)
    Discontinued Adobe PDF eBook Rights: Copying not allowed Printing not allowed Lending not allowed. Reading aloud not allowed. Never expires....   more
    Other Editions: Paperback 2006
  • 18.  

    Cryptography & Network Security

     By Atul Kahate [Ebook, Adobe pdf 2007, 2nd Edition]
    Rs. 490 392 (20% OFF)
    Discontinued Security is one of the most significant concerns of any organisation. This book clearly explains the concepts and practical issues behind Cryptography and Network Security. The book has a lot of visual appeal, a large number of illustrations (412) are used to aid understanding. Each chapter is followed by multiple-choice...   more
  • 19.  

    The Handbook Of Switchgears

     By Bhel [Ebook, Adobe pdf 2011, 1st Edition]
    Rs. 850 680 (20% OFF)
    Discontinued ?Bharat Heavy Electricals Limited (BHEL) is the largest engineering and manufacturing enterprise of its kind in India?started manufacturing switchgears in 1961 and has since made significant strides in the field.? -Dr. Rene Peter Paul Smeets KEMA High-Power Laboratories, The Netherlands Handbook of Switchgears is the effort of 22 experts from...   more
    Other Editions: Paperback 2005, 1st Edition
  • 20.  

    Power Electronics

     By M Singh , K Khanchandani [Ebook, Adobe pdf 2006, 2nd Edition]
    Rs. 365 292 (20% OFF)
    Discontinued About the Book : With this revised edition we aim to present a text on Power Electronics for the UG level which will provide a comprehensive coverage of converters, choppers, inverters and motor drives. All this, with a rich pedagogy to support the conceptual understanding and integral use of PSPICE....   more
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Showing 1-20 of 1,940

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