Showing 1-20 of 1,756
Books by publisher "Tata Mcgraw Hill"
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1.
By
Parag Parikh
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
When others are greedy be fearful and when others are fearful be greedy'-ill-timed bouts of greed and fear among investors make stock markets volatile. Ratinal and successful investing is all about restraining and channelizing these emotions and understanding behavioral finance, not market sentiments, crowd behavior or company performances. At a... more
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2.
By
Arpita Menon
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
With the increased media choices, fragmented audiences, technological advancements, rising costs and growing demands of accountability from clients, media business has grown in both complexity and importance. In this rapidly changing media landscape of a culturally diverse country like India,... Adobe PDF eBook Rights : Copying not allowed. Printing not... more
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3.
By
Parag Parikh
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
'First book on stock market for the large investor, in a simple, easy=-to-understand language, which imparts sound thinking on the behaviour and philosophy of investing in stock market.? Ravi Mohan, Managing Director & CEO, CRISIL Limited 'Parag Parikh ahs distilled his years of experience into this ready recknoner. It's simple... more
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4.
By
Shrinivas Pandit
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Businesses go through dramatic twists and turns. Some survive, while quite a few fall by the way-side. Corporate heads grapple with this and are keen to find a sustainable model for making organisations last. Dabawalas, the story of Mumbai?s ubiquitous homemade food delivery men stands in sharp contrast. A 115-year-old... more
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5.
By
P L Jain
[Ebook, Adobe pdf 2009, 5th Edition]
545
436
(20% OFF)
Discontinued
This edition has been revised keeping in mind the latest technological developments in this field, thus making it a complete offering on this subject. The simple and lucid language used by the author makes this book an ideal choice for both students and teachers alike Key Features New sections on:... more
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6.
By
Jessie Paul
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
...An important value addition to the body of knowledge in global brand creation..." N. R. Narayana Murthy, Chairman and Chief Mentor, Infosys "Highly readable...provides great insights into how a brand image can be created-or destroyed-in the global village..." K. V. Kamath, Chairman, ICICI... Adobe PDF eBook Rights : Copying not... more
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7.
By
Madan Sabnavis
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Written in a jargon-free and reader-friendly manner, this refreshingly new book simplifies complex concepts and dispassionately discussed various perspectives on economic phenomena. Further, it helps readers understand expert opinion on crucial issues like capital inflows, inflation, balance of payments, and budgetary and monetary policies reported in the media. Extensive and... more
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8.
By
A V Rajwade
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian businesses, even as exchange rates have become more volatile. For business managers, it has become... more
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9.
By
K V S Madaan
[Ebook, Adobe pdf 2009, 1st Edition]
365
292
(20% OFF)
Discontinued
The book would appeal to the beginners the students of the certificate and diploma courses the book is written in a simple language easy to understand the book contains enough examples and cases from the Indian context we will recommend this book for our short term and intermediate programmes An... more
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10.
By
Ganesh Shermon
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
This book provides an exhaustive guidance to the leaders in the organization-including the CEO, HR managers, senior members of the sales, production, and service team to create an excellent organization. It elaborates the processes through specified time lines as to what-s to be done. As we move from direct transfer... more
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11.
By
Dhruv Nath
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Table of Contents: 1. The Wonderful World Wide Web 2. Internet Addressing using IP Addresses 3. Packet Switching 4. The Domain Name System or ?DNS? 5. The Need for Databases 6. Java ! 7. The Profitability Problem 8. The Need for Server Side Computing 9. The Need for Components 10.... more
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12.
By
M G Parameswaran
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their -market thinking- to -deliver better... more
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13.
By
A V Rajwade
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Adobe PDF eBook Rights : Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a... more
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14.
By
M G Parameswaran
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India' Building Brand Value is based on five intrinsic steps... more
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15.
By
Akhileshwar Pathak
[Ebook, Adobe pdf 2009, 4th Edition]
630
504
(20% OFF)
Discontinued
Table of Contents: Part 1: Foundations of Business Law Part 1: Foundations of Business Law Chapter 1 ? Introduction Chapter 2: Contract: Cases and Illustrations Chapter 3: Development of Contract Law Chapter 4: Sale Of Goods: Cases Chapter 5: Development of Law on Sale of Goods Chapter 6: Reading Legal... more
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16.
By
Benny Joseph
[Ebook, Adobe pdf 2005, 1st Edition]
In Stock.
Delivers in 60 seconds!
Adobe PDF eBook Rights: Copying not allowed Printing not allowed Lending not allowed. Reading aloud not allowed. Never expires.... more
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17.
By
Mirza S Saiyadain
[Ebook, Adobe pdf 2009, 1st Edition]
430
344
(20% OFF)
Discontinued
Adobe PDF eBook Rights: Copying not allowed. Printing allowed, Lending not allowed. Reading aloud not allowed. Never expires. The cases in this compilation have been developed with the focus on a “pain point” which would require the managers to take decisions to “manage those pain points” - the underlying theme... more
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18.
By
E Balagurusamy
[Ebook, Adobe pdf 2009, 4th Edition]
385
308
(20% OFF)
Discontinued
"Programming with Java, 4e", gives an excellent account of the fundamentals of Java Programming. The language concepts are aptly explained in simple and easy-to-understand style, supported with examples, illustrations and programming and debugging exercises. Adobe PDF eBook Rights: Copying not allowed. Printing allowed. Lending not allowed. Reading aloud not allowed.... more
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19.
By
Bharat Heavy Electricals Limited
[Ebook, Adobe pdf 2011, 1st Edition]
In Stock.
Delivers in 60 seconds!
?Bharat Heavy Electricals Limited (BHEL) is the largest engineering and manufacturing enterprise of its kind in India?started manufacturing switchgears in 1961 and has since made significant strides in the field.? -Dr. Rene Peter Paul Smeets KEMA High-Power Laboratories, The Netherlands Handbook of Switchgears is the effort of 22 experts from... more
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20.
By
S S Rattan
[Ebook, Adobe pdf 2008, 1st Edition]
405
324
(20% OFF)
Discontinued
14th edition, reprinted in 2004. Adobe PDF eBook Rights: Copying not allowed. Printing not allowed. Lending not allowed. Reading aloud not allowed. Never expires. About the E-Book : Meant for undergraduate students of Mechanical, Civil, Industrial and Production Engineering, this student-friendly text on Strength of Materials has comprehensive yet concise... more
