Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity ( EPUB eBook - Adobe EPUB ) (eBook)

By Avinash Kaushik 
Publisher: Sybex
Edition: EPUB
Edition: eBook , EPUB
Language: English
ISBN: 0470596449-BEEPB
EAN: 9780470596449-BEEPB
Publish Date: 2009-12-1
Binding: eBook
 System Requirements for Adobe-DRM eBooks
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Description


Description:
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
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Specification

Title: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Publisher: Sybex
Author: Avinash Kaushik
Edition: EPUB
Edition: eBook , EPUB
Language: English
ISBN: 0470596449-BEEPB
EAN: 9780470596449-BEEPB
Publish Date: 2009-12-1
Binding: eBook

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