The latest market research figures have confirmed that Micromax is one of the leading smartphone brands in India, and globally, it has secured the position in the top ten brands of mobile phones. According to recent reports published by Counterpoint, a technology research firm, "Micromax became the leading mobile phone supplier brand in India in Q2 2014 for the first time ever surpassing its major competitor capturing 17% market share up from 13% in Q1 2014". The report also claimed that, "Micromax was also the second largest smartphone vendor, capturing 19% share in this fast growing segment".
This clearly indicates that latest mobiles of Micromax are quite popular in India, where smartphone segment grew a handsome 68% annually as demand for feature phones fell 16% annually in Q2 2014. Moreover, it is also notable that for the first time, Micromax has became the leading feature phone supplier in India.
One of the primary reasons of the success of Micromax phones is that the brand has always launched uber-cool smartphones with excellent features at irresistible prices for Indian consumers. Micromax has regularly updated its mobile phones with technology and consumer-friendly features. One of its successful variants Micromax Unite 2 is packed with many smart features; one such feature is that the phone supports 21 Indian regional languages. Other features include 1.3 GHz qua core processor, 1GB RAM, 4GB ROM, 4.7-inch bright graph IPS screen, Android KitKat 4.4.2 and more.
Another successful smartphone from Micromax is Canvas Doodle 3, which incorporates features like MT6572 - 1.3 GHz Dual Core Processor, 4GB ROM % 512 MB RAM, 6-inch FWVGA display, Android 4.2.2 Jelly Bean OS and more. Price is one of the key attractions for all Micromax lovers as Indian consumers are always looking for the best products at the most affordable prices. Here is a showcase of the latest and most popular Micromax mobile models for you. Check out this showcase and buy Micromax mobile phones for you!