The World of Jewellery
The escalation in fashion and apparel industry has led to a rapid upsurge in the jewellery market. The word jewellery is derived from the word jewel, which was anglicized from the French "jouel" around the 13th century. The first pieces of jewellery were made from bones, shells, teeth and wood. In the past, jewellery has been largely flaunted as a symbol of wealth. Today, Jewellery is chiefly made from noble metals like platinum, gold and silver. Jewellery made out of metal, beads and gemstones is also extremely popular.
As centuries have rolled by, many designs have evolved and so have the preferences of women. Today’s women look for a perfect blend of contemporary and traditional designs with a touch of aesthetics and style. Imitation jewellery is also a fad among the younger generation for its affordability and artistic design.
A variety of jewellery is presently available which includes bracelets, bangles, necklaces, pendants, earrings, toe rings, armlets and nose rings. Imitation jewellery is also in high demand. One of the best examples of imitation jewellery is Temple jewellery. This type of jewellery resembles antique jewellery by virtue of its styling. It is low on cost and high on the time-honoured style quotient.
Contemporary jewellery is also the most sought after variety as it is not too garish. It is also appropriate for an urban lifestyle. This type of jewellery is more articulate in design and bright in terms of styling. This is exactly what the new generation women prefer.
Other types of jewellery such as handmade Peruvian Jewellery and Tibetan jewellery are also famous the world over. These mainly include designs on steel or silver. Hand carved African earrings and Rainforest ivory are also popular amongst jewellery connoisseurs.
In the Indian market, designs vary from delicate solitaire settings to intricate multi gemstone arrangements mostly in gold. Other forms include subtly engraved gold designs, simple pearl beads and elaborate gold embedded pearl. Some of the multi-ethnic styles available that can suit most occasions are simple yet elegant gold chains with suitably designed pendants.
Festivals in India are also symbolic of jewellery. For example, it is considered auspicious to purchase jewellery on particular festivals such as Diwali, Dhanteras, and Laxmi Puja. Furthermore, many other festivals are considered favourable for the purchase of gold ornaments. Weddings are another occasion when gold ornaments are shopped to the hilt. The price, style and designs chosen depend on the socio-economic background and the traditional values of the particular community.
International Brands like De Novo, Samuel Shaw, Katy Beh are also preferred since they are subtle, lighter than traditional jewellery. These are also suitable for an urban lifestyle. Among the Indian brands, Tanishq is best known for traditional as well as contemporary jewellery Similarly, Romika Jewels and S Zaveri are the other well known brands that come with pricey tags.
Custom made jewellery outlets across India also buzz with activity. Hand crafted jewellery are commonly available through out the country. Apart from being affordable, there is a wide range of similar jewellery that offers a range of designs and flexibility, thus catering to the needs of the contemporary woman.
That is not all! Online jewellery marts are also preferred for purchasing jewellery as you get to see numerous varieties of ornaments on display online. Moreover, there is the added convenience of buying them from the comfort of your home. Moreover, with the spread of e commerce, purchasing jewellery takes just a few moments of search on the internet. Most products are just the click of a mouse away, as online retail sectors today exclusively cater to their customers needs.
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