Internet Marketing

Internet Marketing (Paperback)

By Moutusy Maity 
Publisher: oxford university press
Edition: Paperback
Language: English
EAN: 9780199469550
No. of Pages: 420
Binding: Paperback
Ships to India.

Description

About The Book

"Internet Marketing is designed for students of business and management courses specializing in marketing. It describes the importance of digital resources such as social media and web analytics for the purpose of undertaking digital marketing. With its application-oriented approach, the book would also be useful for marketing professionals.Key Features

  • Explains the concepts of Internet marketing from an India-specific context
  • Includes India-specific and global cases and examples, such as on Kotak Securities, Google, Yahoo, and Uber/Ola Cabs
  • Contains a variety of chapter-end exercises including concept review and application questions as well as internet-based exercises
  • Provides comparisons of ways online marketing is dealt with in India and elsewhere in the worldONLINE RESOURCESFor Faculty:Instructors' Manual PowerPoint SlidesFor Students:Flashcard Glossary"

    About The Author

    Moutusy Maity is Associate Professor, Marketing Management Area, IIM, Lucknow. She has more than 13 years of experience across academia as well as the industry. Prior to this, she has worked with The AC Nielsen Company as senior manager, and was Assistant Professor at IIM Bangalore, and at the University of Wisconsin, Whitewater, WI, USA

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    Specification

    Title: Internet Marketing
    Publisher: oxford university press
    Author: Moutusy Maity
    Edition: Paperback
    Language: English
    EAN: 9780199469550
    No. of Pages: 420
    Binding: Paperback

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