|Publisher:||oxford university press|
|No. of Pages:||304|
About The Book
Marketing to India's diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.Understanding Indian Consumers is a compilation of 20 articles from among some of the best minds in academia and business. So whether you are looking for insights and strategies to market to rural consumers, youth or women; or if the task is to address the luxury consumer; or study the emergent trends in advertising or digital communications; this is the book to pick up.
About The Author
Several prominent personalities have contributed to the depth and width of coverage of the areas included in this title. They include: