Understanding Indian Consumers

Understanding Indian Consumers (Paperback)

By Durairaj Maheswaran , Thomas Puliyel 
Publisher: oxford university press
Edition: Paperback
Language: English
EAN: 9780199479627
No. of Pages: 304
Binding: Paperback
Ships to India.

Description

About The Book

Marketing to India's diverse and rapidly changing consumers requires constant refreshment of knowledge and skills. To the keen MBA student specializing in marketing as well as its ardent practitioner, this book blends practical insights with theoretical frameworks.Understanding Indian Consumers is a compilation of 20 articles from among some of the best minds in academia and business. So whether you are looking for insights and strategies to market to rural consumers, youth or women; or if the task is to address the luxury consumer; or study the emergent trends in advertising or digital communications; this is the book to pick up.

About The Author

Several prominent personalities have contributed to the depth and width of coverage of the areas included in this title. They include:

Professionals from

  • Kantar IMRB
  • Nielsen
  • Kantar Millward Brown
  • GroupM
  • Unilever

    Academicians from


  • Rutgers Business School
  • Bauer College of Business
  • Nanyang Technological University Singapore
  • University of Toronto
  • ISB
  • IIM Bangalore
  • show moreless

    Specification

    Title: Understanding Indian Consumers
    Publisher: oxford university press
    Author: Durairaj Maheswaran , Thomas Puliyel
    Edition: Paperback
    Language: English
    EAN: 9780199479627
    No. of Pages: 304
    Binding: Paperback

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