The Indian Media Economy (2- volume set) , Vol. I: Industrial Dynamics and Cultural Adaptation, Vol. II: Market Dynamics and Social Transactions

The Indian Media Economy (2- volume set) , Vol. I: Industrial Dynamics and Cultural Adaptation, Vol. II: Market Dynamics and Social Transactions (Paperback)

By Edited By Adrian Athique , Vibodh Parthasarathi , And S V Srinivas 
Publisher: OUP India
Edition: Paperback
Language: English
EAN: 9780199482658
No. of Pages: 584
Publish Date: 2017-12-29
Binding: Paperback
Ships to India.

Description

About The Book

Volume 1:

The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India's economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms.

Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India's media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India's media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India's distinct regions, cultures, and human networks.

Volume 2:

The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India's economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms.

Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India's media economy.

About The Author

Adrian Athique is associate professor in cultural studies at the Institute for Advanced Studies in the Humanities, The University of Queensland, Brisbane, Australia.

Vibodh Parthasarathi is associate professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi, India.

S.V. Srinivas is professor at the School of Liberal Studies, Azim Premji University, Bengaluru, India.

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Specification

Title: The Indian Media Economy (2- volume set) , Vol. I: Industrial Dynamics and Cultural Adaptation, Vol. II: Market Dynamics and Social Transactions
Publisher: OUP India
Author: Edited By Adrian Athique , Vibodh Parthasarathi , And S V Srinivas
Edition: Paperback
Language: English
EAN: 9780199482658
No. of Pages: 584
Publish Date: 2017-12-29
Binding: Paperback

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