About the Book :
"The 30 Day MBA in International Business" gives the reader guidance on many hot topics: global business strategy, international marketing strategy, finance and accounting, managing the international organization, human resource management, selecting global strategic partners, ethics, entrepreneurship, growth plans and budgets. Each chapter has real-life case examples and an illustration of how international business operates in that case. The author provides detailed information on how to find and analyze international data on any business, market, or economic system. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."
About the Author :
Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA program. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria.