The Big Connect

The Big Connect (Paperback)

By Shaili Chopra 
R 225
Publisher: RANDOM HOUSE INDIA
Edition: Paperback
Language: English
ISBN: 8184005504
EAN: 9788184005509
No. of Pages: 224
Publish Date: 2014-1-1
Binding: Paperback
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Description

ABOUT THE BOOK:

Are digital means of communication better than traditional bhaashans andprocessions? Will a social media revolution coerce armchair opinion makers to headto poll booths?

Twitter, Facebook, and LinkedIn are changing the way the denizens of the world,and more specifically youth of this country, communicate and connect. In The BigConnect, Shaili Chopra traces the advent of social media in India and how politicsand lobbying has now shifted to the virtual floor. She argues that though a post, apin, or a tweet may not translate into a vote, it can definitely influence it.
With comparisons to the Obama campaign of 2008 and 2012 and analysis of thesocial media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi,and Arvind Kejriwalthe book discusses the role of a digital community in Indianpolitics.

 

ABOUT THE AUTHOR:

Shaili Chopra
is an award-winning journalist who has specialized in business reportingand is a keen watcher of developments in social media

She was presented the Ram Nath Goenka Award for the best in business journalismfor 2010-11and the News Television Award for Best Reporter in 2007. She is amongthe most recognized and trusted faces in Indian journalism. She is known for breakingnews and her incisive interviewing style with people like Warren Buffett, SteveBallmer, Amartya Sen, P. Chidambaram, among others. Shaili has spent over a decadein television with organizations like ET NOW, NDTV, and CNBC. Industry chamberFICCI conferred upon her their Young Leader Award. CNN-IBN counted her amongthe 30 witty, intelligent women to follow on Twitter.

The Big Connect is her second book.

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Specification

Title: The Big Connect
Publisher: RANDOM HOUSE INDIA
Author: Shaili Chopra
Edition: Paperback
Language: English
ISBN: 8184005504
EAN: 9788184005509
No. of Pages: 224
Publish Date: 2014-1-1
Binding: Paperback

The Big Connect Review

Average Rating : Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 Rating of 4 out of 5 (7 Ratings)
The Big Connect Rating of 1 out of 5 Rating of 1 out of 5 Rating of 1 out of 5 Rating of 1 out of 5 Rating of 1 out of 5
By Guest, 2014-04-26 00:37:07.0

Quite ordinary, to be polite. Would have preferred to give it half a star :-(

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