Business and Intellectual Property: Protect your ideas

Business and Intellectual Property: Protect your ideas (Paperback)

By Anurag K Agarwal 
R 287
R 399
Publisher: Random Business / Random House India
Edition: Paperback
Language: English
ISBN: 8184001401
EAN: 9788184001402
No. of Units: 184
Publish Date: 2010-11-01
Binding: Paperback
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Description

About the book

Business and Intellectual Property reflects on the future of Intellectual Property (IP) inthe age of new media and shows how-in a rapidly changing business field-managers and decisionmakersneed to be more perceptive, agile, and vigilant than ever before. Drawing on contemporarybusiness affairs and strategies, it explores the nature and scope of IP and the evolution of nationallaws and global agreements like the TRIPs to protect it. It also explores measures (use of patents,copyright, and trademarks) used by some of the biggest brands-Coke, MGM, 20th Century Fox,Microsoft, Harrods, Maruti, Tata-to manage disputes and protect themselves. Accessible, clear, andusing a wide range of case studies, Business and Intellectual Property gives an excellent overview ofa subject that is becoming a key aspect of many businesses today.The IIM Ahmedabad Business Books bring key issues in management and business to a generalaudience. With a wealth of information and illustrations from contemporary Indian businesses, thesenon-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporatereading.



About the Author

Anurag K. Agarwal is a mechanical Engineer from MNREC, Allahabad (now known as MNNIT).After working for less than a year with Bharat Petroleum, he decided to study law. He completedhis LL.B., LL.M., and LL.D. from Lucknow University and a second LL.M. from Harvard LawSchool. He practised as an Advocate at Lucknow for about seven years and for about a year and ahalf at Delhi. He switched over to full-time teaching in 2004, with a brief stint at MDI Gurgaon. Hehas been with IIMA since then in the Business Policy Area and has been the Chairperson of the PostGraduate Programme in Public Management and Policy (PGP-PMP) at IIMA. He is a visiting facultyat ESSEC, Paris. His teaching and research interests include intellectual property, dispute resolution,and relationship between business, government, and law.

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Specification

Title: Business and Intellectual Property: Protect your ideas
Publisher: Random Business / Random House India
Author: Anurag K Agarwal
Edition: Paperback
Language: English
ISBN: 8184001401
EAN: 9788184001402
No. of Units: 184
Publish Date: 2010-11-01
Binding: Paperback

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