The Business Plan Workbook

The Business Plan Workbook (Paperback)

By Colin Barrow , Paul Barrow , Robert Brown 
Publisher: Viva Press
Edition: Paperback
Language: English
ISBN: 0749464615
EAN: 9780749464615
No. of Pages: 348
Publish Date: 2012
Binding: Paperback
Ships to India.


About the Book :

The definitive guide to researching, writing up and presenting a winning plan

Tough economic conditions mean that securing funds for your business - whether it’s start-up, expansion or venture funding you need - can be a real challenge, and is rarely possible without an exceptional business plan. This completely revised new edition of The Business Plan Workbook gives you the background knowledge, tools and resources required to produce a really persuasive plan. With expert advice on all stages of business planning, international case studies and examples of real-life business plans from successful businesses of all sizes, this book is essential reading for anyone in business. The step-by-step approach covers all the key topics, including:

  •   validating your business idea
  •   examples from the plans of successful entrepreneurs
  •   practical ways to research your market
  •   developing your marketing strategy
  •   branding your business
  •   raising finance
  •   building a website
  •   keeping the books
  •   forecasting and decision-making techniques
  •   controlling the business
  •   structuring, writing up and presenting your
  •   business plan

With suggestions for further reading and practice questions to reinforce learning and take you through the planning process.

Based on methodology developed at Cranfield School of Management, The Business Plan Workbook is the invaluable guide to all aspects of business planning for entrepreneurs, senior executives and students alike.

About the Author :

Colin Barrow MBA was until recently Head of the Enterprise Group at Cranfield School of Management, where he taught entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the United States, Asia, France, Ireland and Austria. His other books include the popular 30 Day MBA series, Starting a Business from Home, Practical Financial Management and Cut Costs Not Corners (all published by Kogan Page).

Paul Barrow has over 20 years’ writing, consulting, training and commercial experience within a wide range of business sectors and company sizes. He is a Visiting Fellow at Cranfield and a consultant advising SMEs on growth strategies.

Robert Brown directed the Graduate Enterprise Programme at Cranfield where he led a course on Entrepreneurship

Contents :

 How to use the workbook
 Why prepare a business plan?
 What backers look out for

PHASE ONE- History and position to date
 Assignment 1: Business purpose and aims
 Assignment 2: A description of your business
 Assignment 3: A description of your products and/or services

PHASE TWO- Market research
 Assignment 4: Customers
 Assignment 5: Competitors
 Assignment 6: A plan for market research

PHASE THREE- Competitive business strategy
 Assignment 7: Strategic framework
 Assignment 8: Pricing
 Assignment 9: Advertising and promotion
 Assignment 10: Place and distribution

PHASE FOUR- Staffing and operations
 Assignment 11: The selling methods plan
 Assignment 12: Making, outsourcing and supplies
 Assignment 13: People and related administrative procedures
 Assignment 14: Legal and regulatory factors affecting operations
 Assignment 15: Building a website
 Assignment 16: Communication systems

PHASE FIVE- Forecasting results
 Assignment 17: The sales forecast
 Assignment 18: Pro forma cash-flow statement
 Assignment 19: Pro forma profit and loss statement
 Assignment 20: Pro forma balance sheet
 Assignment 21: Break-even analysis
 Assignment 22: Financing requirements

PHASE SIX- Business controls
 Assignment 23: Financial controls
 Assignment 24: Sales and marketing controls
 Assignment 25: Other business controls

PHASE SEVEN- Writing up and presenting your business plan
 Assignment 26: Writing up and presenting your business plan

Appendix: Sources of business help, information and advice


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Title: The Business Plan Workbook
Publisher: Viva Press
Author: Colin Barrow , Paul Barrow , Robert Brown
Edition: Paperback
Language: English
ISBN: 0749464615
EAN: 9780749464615
No. of Pages: 348
Publish Date: 2012
Binding: Paperback


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