Business Sutra

Business Sutra (Paperback)

By Devdutt Pattanaik 
R 599
R 419
Publisher: aleph book company
Edition: Paperback
Edition Number: 2
Language: English
ISBN: 9384067547
EAN: 9789384067540
No. of Pages: 448
Binding: Paperback
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Description

About the Book

In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.

About the Author

Devdutt Pattanaik is a renowned author, mythologist and leadership consultant. He has written over thirty bestselling books, published several hundred articles and given numerous talks and presentations on Indian mythology, culture, business and management. He was formerly the Chief Belief Officer of the Future Group. He is currently a much sought-after speaker, leadership coach, management advisor and consultant on diversity and culture.

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Specification

Title: Business Sutra
Publisher: aleph book company
Author: Devdutt Pattanaik
Edition: Paperback
Edition Number: 2
Language: English
ISBN: 9384067547
EAN: 9789384067540
No. of Pages: 448
Binding: Paperback

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