Business Sutra: A Very Indian Approach to Management

Business Sutra: A Very Indian Approach to Management (Hardcover)

By Devdutt Pattanaik 
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R 660
R 695
Publisher: Aleph Book Company
Edition: Hardcover
Language: English
ISBN: 8192328074
EAN: 9788192328072
No. of Pages: 446
Publish Date: 2013
Binding: Hardcover
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Description

About the Book

In this landmark book, bestselling author, leadership coach and mythologist DevduttPattanaik shows how, despite its veneer of objectivity, modern management is rooted inWestern beliefs and obsessed with accomplishing rigid objectives and increasing shareholdervalue. By contrast, the Indian way of doing business, as apparent in Indian mythology but nolonger seen in practice accommodates subjectivity and diversity, and offers an inclusive,more empathetic way of achieving success. Great value is placed on darshan, that is, onhow we see the world and our relationship with Lakshmi, the goddess of wealth. BusinessSutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology tounderstand a wide variety of business situations that range from running a successful teastall to nurturing talent in a large multinational corporation. At the heart of the book is acompelling premise: if we believe that wealth needs to be chased, the workplace becomesa rana-bhoomi-a battleground of investors, regulators, employers, employees, vendors,competitors and customers; if we believe that wealth needs to be attracted, the workplacebecomes a ranga-bhoomi-a playground where everyone is happy.

About the Author

Devdutt Pattanaik is a doctor who worked in the pharmaceutical and healthcare industryfor fifteen years, before turning his passion for mythology into his profession. He hasauthored over 600 articles and 30 books on the relevance of sacred stories, symbolsand rituals in modern times. His books include: Myth=Mithya: Decoding Hindu Mythology,Book of Ram, Jaya: An Illustrated Retelling of the Mahabharata, Sita: An Illustrated Retellingof the Ramayana, 7 Secrets from Hindu Calendar Art, 7 Secrets of Vishnu, 7 Secrets ofShiva, 7 Secrets of the Goddess, Devlok series for children, Pashu: Animal Tales from HinduMythology, 99 Thoughts on Ganesha, Business Sutra: A Very Indian Approach to Managementand Shikhandi: And Other Tales They Don't Tell You.

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Specification

Title: Business Sutra: A Very Indian Approach to Management
Publisher: Aleph Book Company
Author: Devdutt Pattanaik
Edition: Hardcover
Language: English
ISBN: 8192328074
EAN: 9788192328072
No. of Pages: 446
Publish Date: 2013
Binding: Hardcover

Business Sutra: A Very Indian Approach to Management Review

Average Rating : Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 (2 Ratings)
Business Sutra: A Very Indian Approach to Management Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5
By Guest, 2014-02-11 13:08:51.0

So far happy in reading - book makes more logical sense and gives you a chance to revisit the things u do daily ... and useful everywhere not only for business. received book on time in gud condition.

Raghavendra K S Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5 Rating of 5 out of 5
By RAGHAVENDRA K S, 2013-03-20 00:00:00.0

An excellent book by Mr. Devdutt Pattnaik. He narrates an incident or story from mythology and provides the business/management interpretation very beutifully in a simple and precise way. He then applies the interpretation to an organisation very well through an example. A must read for people who know Indian mythology and want to be in management stream or already in management stream in an organisation.

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