About the Book:
Grappling with important decisions is always difficult. You weigh up the pros and cons, take lots of advice, but ultimately how can you be sure you've made the right choice?
In Decisive, Chip and Dan Heath, bestselling authors of Made to Stick and Switch, tackle the thorny problem of decision making. Our brains, it seems, are flawed instruments. We have natural biases and a tendency to think irrationally, and this has an impact on the choices we make.
Many recent bestsellers such as Predictably Irrational and The Decisive Moment have examined these faults, but simply being aware of them doesn't actually guarantee you'll be able to overcome them. In Decisive, the Heath brothers draw on extensive studies and the most up-to-date research to offer specific, practical tools that can help us get out of the echo-chamber of our own heads and improve our decisionmaking both at work and at home.
About the Author:
CHIP HEATH is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business.
DAN HEATH is a consultant to the Aspen Institute. Together, they are the authors of the bestselling Made to Stick: Why some ideas take hold and others come unstuck and Switch: How to change things when change is hard. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.