About the Book
About the BookDigital@Work is a compendium of 40 outstanding case studies of brands using digital marketing for theirbusiness objectives. Judged by a panelconsisting of senior marketers and agency professionals, these case studies truly represent the power of digital marketing.This is the 3rd book from the afaqs! Campus stable and like its predecessors 'The Curious Digital Marketer 1& 2' this one is also dedicated to exploring the digital marketing domain. Through Digital@Work we are celebrating the emerging success of brands in the digital space while bringing it to the readers in a simple case study format.
Who should read it ?
Digital@Work is of relevance to all the agency people, brand managers, digital media enthusiasts and everyone who wants to be updated about successful digital campaigns of brands in the year 2012-2013. This will also be an interesting read for management and media students who can learn a lot about the latest dimensions of digital medium that brands are exploring.
About the Author
Anshupriya Sharma is an Indian author and has co-authored the book Digital@Work.
Kapil Ohri is an Indian author and has co-authored the book Digital@Work.