About the Book :
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
Part One: Firm BoundariesThe Power of Principles: An Historical Perspective The Horizontal Boundaries of the Firm The Vertical Boundaries of the Firm Integration and Its Alternatives Part Two: Market and Competitive AnalysisCompetitors and Competition Entry and Exit Dynamics: Competing Across Time Industry Analysis Part Three: Strategic Position and DynamicsStrategic Positioning for Competitive Advantage Information and Value Creation Sustaining Competitive Advantage Part Four: Strategic Position and DynamicsPerformance Measurement and Incentives Strategy and Structure Environment, Power, and Culture
Interesting Facts :
A key goal of the 6th edition is to reaffirm the premise that economic principles endure by using the same economic principles to understand the success of businesses in the new economy. The book uses these principles to highlight, through example boxes, the successes and failures of Facebook and MySpace, Google and Yahoo, Groupon, Kick starter and many other "new" businesses.The sixth edition reverts to the structure of editions 1-4. There is an economics primer plus four parts covering the Boundaries of the Firm, Markets, Positioning and Internal Organization
About the Author :
Professor David Besanko is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. Professor Besanko's research covers topics relating to industry dynamics, competitive strategy, industrial organization, the theory of the firm and economics of regulation. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.