Encyclopaedia Of Research Methodology In Marketing Research And Marketing Analysis (3 Volume Set)

Encyclopaedia Of Research Methodology In Marketing Research And Marketing Analysis (3 Volume Set) (Hardcover)

By Alan Thompson 
Publisher: Koros Press Limited
Edition: Hardcover
Language: English
ISBN: 1781634025
EAN: 9781781634028
No. of Pages: 288
Binding: Hardcover
Ships to India.

Description

About The Book
One of the major reasons for doing qualitative research is to become more experienced with the phenomenon you are interested in. Re- search certainly excels at generating informa- tion that is very detailed. This book provides insight into the research aspect with regard to the procedure of taking up research problem, objectives, methodology etc. in marketing re- search and marketing analysis.

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Specification

Title: Encyclopaedia Of Research Methodology In Marketing Research And Marketing Analysis (3 Volume Set)
Publisher: Koros Press Limited
Author: Alan Thompson
Edition: Hardcover
Language: English
ISBN: 1781634025
EAN: 9781781634028
No. of Pages: 288
Binding: Hardcover

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