About The Book :
"This book focuses on the strategic learning opportunities with:The most comprehensive and detailed coverage of Entrepreneurship Management.The classic research about entrepreneurship as well as the most recent information to provide insights about effective use of entrepreneurship in the global business environment in which most firms operate today.The discussion about entrepreneurship is complemented with several contemporary case studies and examples to give you a complete and practical perspective of the subject.This book is designed for university students, as well as for others in industry and public service, who want to learn the essentials of entrepreneurship management. Entrepreneurship opportunities now span the entire society and they do not need any knowledge prerequisites. Even though this book is written with the expectation of some background understanding of business operations, we want it to be accessible to all students including undergraduate, graduate, and executive education. "
About The Author :
"Prof. Dr. Gulnar K Sharma An Economist and Management Expert, Dr Gulnar K Sharma has a vast professional experience of more than 21 years. As a Professor and Management Consultant, she has worked across the country, and has won several International and National Awards for her contribution in the field of academics. Her honors include Asias Best B- School Award for Best Professor in Economics in Singapore, Star News-National B-School Award for Best Professor Teaching Advertising Management, and Best Educationist Award and Certificate of Excellence from International Institute of Education and Management. More than 70 International and national Research papers, conference proceedings and case studies are to her credit. She has also published two books on Management. She has done her MBA (Marketing), MA, M.Phil, MBA and PhD. in Economics and her specialization is in Macro Economics, Managerial Economics, Marketing, and Brand Management.Dr. Meghashri Dalvi After completing her engineering from VJTI, Mumbai, Meghashri Dalvi worked as Design Manager with Siemens, later continuing her management studies in UK, and completing her PhD (Mgmt) from Mumbai. She also holds Business Communication Certification from London Chamber of Commerce and Industry.For the last fifteen years, she has been working as a consultant in the IT industry, providing her expertise in technical communication to the top 20 IT companies. She is a visiting faculty for management institutes in Mumbai and has conducted more than ten sessions in technical communication for leading corporate groups.Specializing in diverse fields of Entrepreneurship, Marketing, and Business Communication, she has published more than 15 research papers in the international journals and presented in various management conferences."