About the Book :
This revised and updated edition of Twitter Power explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. New topics include:The Twitter business process: Like me. Know me. Trust me. Pay me.Creating multiple accounts with one email addressThe redesigned homepageGeo-location featureHashtag chats10 types of tweetsClick-through rate on link tweetsRetweeting strategiesMoonfruit's giveaway campaignTo help readers develop their own social networking strategies, presented throughout the book are recent case studies of companies on the forefront of the Twitter movement.
Interesting Facts :
EXCEEDINGLY SUCCESSFUL FIRST EDITION: Published in February 2009, the first edition has already sold 36,330 copies.UPDATED EDITION NEEDED TO MAINTAIN BENCHMARK STATUS: As social media tools are emerging constantly and changing rapidly, a timely edition updated with 30% new content is crucial to maintaining Twitter Power's status. Joel covers all the new developments and business applications of Twitter that have been introduced since the first edition published.ONLINE PROMOTION: Joel will promote this book on his website, JoelComm.com, and solicit cases studies online. Followers will create a buzz, encouraging friends, business partners, etc. to buy the book upon publication. Additionally, Joel has created the first online reality competition called The Next Internet Millionaire (thenextinternetmillionaire.com), where 12 contestants will be chosen to compete for cash, prizes, and ultimately, a chance to partner with Joel on his next online business venture. The online business theme of this contest ties in nicely with the book and will raise his visibility as an online business expert to a higher level in advance of this book publishing. OVER 4,500 REGISTERED SITE OWNERS WILL PROMOTE THE BOOK: At least two months prior to release, Joel will notify his affiliate base of over 4,500 site owners of the book launch, and they will send e-mails and place promotional images on their websites.EMAIL CAMPAIGN: Joel will coordinate email blasts for the book upon publication.SPEAKING ENGAGEMENTS: Joel is regularly invited to speak at Internet marketing, affiliate marketing, personal development and business conferences and seminars around the world. He has spoken to thousands of site owners, entrepreneurs and business-people, demonstrating how they may leverage the internet to grow their business. His presentations are always highly-rated, and each event is an opportunity to promote the book.
Foreword.Preface.Introduction: What Can Twitter Do for You?Chapter 1: An Introduction to the Social Media Landscape.Chapter 2: What Is Twitter and Why Is It So Powerful?Chapter 3: Getting Started the Right Way on Twitter.Chapter 4: Building a Following on Twitter.Chapter 5: The Art of the Tweet.Chapter 6: The Magic of Connecting with Customers on Twitter.Chapter 8: Using Twitter to Help Build Your Brand.Chapter 9: Leveraging the Power of Twitter to Drive Behavior in Your Followers.Chapter 10: Quick Ways to Make Money on Twitter.Chapter 11: Beyond Twitter.com: Third-Party Tools You Will Want to Know About.Chapter 12: Building Powerful Solutions on Top of the Twitter Platform.Chapter 13: Putting It All Together.Chapter 14: Power Twitterers.Conclusion.Directory Of Twitterers.Other Books by Joel Comm.Index.