Planning for Power Advertising: A User's Manual for Students and Practitioners

Planning for Power Advertising: A User's Manual for Students and Practitioners (Paperback)

By Anand Halve 
Publisher: Sage Publications (CA)
Edition: Paperback
Language: English
ISBN: 0761933549
EAN: 9780761933540
No. of Units: 1
No. of Pages: 260
Publish Date: 2005-11-5
Binding: Paperback
Ships to India.

Description

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with "Action Points" at the end of most chapters--an approach that brings alive the concepts within, and "helps readers discover the theory in practice." For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising--such as media, event management and PR--this book provides an insight into how the strategic underpinning of advertising is built.
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Specification

Title: Planning for Power Advertising: A User's Manual for Students and Practitioners
Publisher: Sage Publications (CA)
Author: Anand Halve
Edition: Paperback
Language: English
ISBN: 0761933549
EAN: 9780761933540
No. of Units: 1
No. of Pages: 260
Publish Date: 2005-11-5
Binding: Paperback

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