About the Book :
Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier disciplineCompetitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovationthe key to growth and profitrests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success.
Following the publication of the successful first edition, and in response to many readers positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 200712. Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.
Preface to the Second Edition
Preface to the First Edition Ec, Tec, Exec
Prologue BY SHLOMO MAITAL and D V R SESHADRI
I: STRATEGIES AND CONCEPTS FOR INNOVATION
The Innovation Imperative: Why Innovate?
The Innovation Portfolio: What to Innovate?
The Innovation Voices: How to Innovate?
The Innovative Mind: Who Innovates?
II: TOOLS FOR PROFIT AND GROWTH
Hidden Costs, Hidden Benefits
Trade-Offs: Optimizing and Eliminating Them
Cost Functions: Survival of the Fittest
People, Knowledge and Machines: In search of a Free Lunch
Scale and Scope: Scaling Markets of One
Learning Curves are Made, Not Born
Where is the Money? Markets and Demand-Driven Innovation
Calculating Risks: Decision-Making in an Uncertain World
Competing by Collaborating
Epilogue: Ten Essential Tools