Essentials of Strategic Management

Essentials of Strategic Management (Paperback)

By Martyn R Pitt 
Publisher: SAGE South Asia
Edition: Paperback
Language: English
ISBN: 8132110374
EAN: 9788132110378
No. of Pages: 472
Publish Date: 2012-1-1
Binding: Paperback
Ships to India.

Description

About the Book :

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.

With an emphasis on topical, distinctive and engaging features, this text offers:

- Over 120 short, topical case studies drawn from every type of organization across more than 20 countries, written especially for this book and supplemented with questions and tasks.
- Worksheets for strategy analysis that can be used to tackle real-world situations
- Learning outcomes, key points and summaries to focus your reading on what matters
- Chapter-by-chapter exercises for further study and discussion
- Suggestions for further reading to deepen your understanding of the theories underpinning the chapters

In addition, tutors will benefit from a fully developed companion website offering lecture slides, teaching notes for case studies and assignments, module plans and links to further reading. www.sagepub.co.uk/pitt

Contents :

Preface
The Essence of Strategy and Strategic Management
Understanding the External Environment
Industry Sector Environments
Enterprise Stakeholders, Identity and Purpose
Enterprise Resources Distinctive Capabilities
Strategic Decision-Making
Enterprise-Level Strategy Frameworks
Scale, Non-Scale and Vertical Strategies
Innovation Strategies
Diversification Strategies in the Multi-activity Enterprise
Acquisition, Merger and Alliance Strategies
Multinational and Global Strategies
Strategy Implementation and Change Management
References
Glossary
Index
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Specification

Title: Essentials of Strategic Management
Publisher: SAGE South Asia
Author: Martyn R Pitt
Edition: Paperback
Language: English
ISBN: 8132110374
EAN: 9788132110378
No. of Pages: 472
Publish Date: 2012-1-1
Binding: Paperback

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