The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today (Paperback)

By Sandra Stahl 
Publisher: SAGE Publications India Pvt Ltd
Edition: Paperback
Language: English
EAN: 9789352807451
No. of Pages: 192
Publish Date: 2018-07-01
Binding: Paperback
Ships to India.


About The Book

This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
This book is a cornerstone for PR students and novices looking to break into the industry, and for junior and mid-level PR practitioners interested in learning new skills, which they can use to gain a creative edge on their competition.

About The Author

Sandra is a recognized thought leader in public relations strategy and audience connectivity. She has authored articles for AdAge, PRWeek, PM360, Pharmaceutical Executive, Fox News outlets, WomenEntrepreneur and the Journal of the American Dental Association, among others.
In her agency and corporate positions, and as co-founder of jacobstahl since 2003, Sandra has shaped communications AN INTRODUCTION TO SANDRA STAHL strategies and campaigns for companies of all sizes, from leading multinationals to start-ups, as well as non-profit organizations and academic institutions.
Sandra is considered especially valuable to her clients and colleagues for the creativity and stakeholder insights she brings to communications solutions and her ability to distil the complex into the manageable. She has extensive experience in brand, corporate and internal communications with a distinctive strength in developing narratives that contribute to relationships that matter.
Sandra is on faculty at the Brand & Integrated Communications graduate program at the City College of New York. She lives in New York and is married with three children.


PR has no boundaries
The PR fundamentals
Think attraction, not promotion
Don't just listen; really hear and include
Words are our currency
Inspire to change behaviour
Why not? Embrace change
Never forget, it's business
Perfection is overrated
What's next for PR?
Messages from the masters
Notes and further reading

show moreless


Title: The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
Publisher: SAGE Publications India Pvt Ltd
Author: Sandra Stahl
Edition: Paperback
Language: English
EAN: 9789352807451
No. of Pages: 192
Publish Date: 2018-07-01
Binding: Paperback


  • The book summary and image may be of a different edition or binding of the same title.
  • Book reviews are added by registered customers. They need not necessarily buy book.
  • These books are NOT available for reading online or for free download in PDF or ebook format.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
  • is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
  • For the imported title, once the order gets placed ,it can’t be cancelled

Great Value

Safe Payment

Shop With

24/7 Help Center

Free & Easy Return

Get Discounts & Offers
Stay Connected

Popular Searches on

Online Shopping: Deal of The Day / Hot Deals / Best Deals / Offers

Apple iPhones: Iphone Xs Max / Iphone Xs / Iphone XR / iPhone 8 / iPhone 8 / iPhone 7 / iPhone 7 Plus / iPhone 6s / iPhone 5s

Mobile Phones:Unboxed Mobiles / Apple Mobiles / Samsung Mobiles / Micromax Mobiles / Sony Mobiles / Intex Mobiles / Latest Mobiles / Smartphones / 4G Phones / 3G Phones

Computers:Dell Laptops / Lenovo Laptops / Acer Laptops / HP Laptops / External Hard Disks / Pen Drives / Monitors / Softwares / Printers

Appliances:Air Conditioners / Air Coolers / Refrigerators / Geysers / Room Heaters / Immersion Rod / Water Purifiers / Washing Machines / Microwaves & OTG / Air Purifier

Electronics: Tablets / Cameras / Headphones / Power Bank / LED TVs / Gaming Consoles / Speakers / Tablet Accessories / Memory Cards

Men's Clothing: Shirts / T-Shirts / Tracksuits / Trousers / Ethnic Wear / Men's Denim / Cargo Shorts / Tees & Polos / Suits & Blazer

Women's Clothing: Dress Materials / Salwar Suits / Women Sarees / Kurtas & Kurtis / Leggings / Lingerie / Night Suits & Nighties / Women Shorts / Tops

Fashion:Men's Shoes / Women's Footwear / Fastrack Watches / Titan Watches / Timex Watches / Bags / Jewellery / Fastrack Sunglasses / Perfumes & Deodorants / Fashion Accessories

Best Ecommerce Platform:Online Store Builder / Create Online Store / Best Ecommerce Solutions / Sell Online / Ecommerce Marketing Blog

Ecommerce Website Templates:Free Website Templates / Free Logo Design / SEO Audit Report / Theme Store / Wordpress Themes / Popular Books

Copyright © 2007-2019 and Affiliates
Site is up