Essentials of Business Research: A Guide to Doing Your Research Project

Essentials of Business Research: A Guide to Doing Your Research Project (Paperback)

By Jonathan Wilson 
Publisher: SAGE Publications India Pvt Ltd
Edition: Paperback
Language: English
EAN: 9789386062758
No. of Pages: 376
Publish Date: 2017-03-01
Binding: Paperback
Ships to India.

Description

About the book

  • A must-have title for all business and management students, this is the perfect guide to achieving success in your research project.
    Written specifically for business students with an interactive approach, this bestselling, jargon-free textbook highlights each stage of the research process, guiding you through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy-to-follow tips and detailed screenshots and diagrams.
    Key student features:
  • 'You're the Supervisor' sections-learn how to meet objectives
  • Common questions and answers
  • Examples from different types of international businesses
  • Detailed guidance on software packages such as SPSS
  • Illustrated case studies
  • Annotated further reading

    About the author

    Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

    Content

    An Introduction to Business Research
    Developing a Research Topic
    Conducting a Literature Review
    Addressing Ethical Issues
    Establishing a Research Design
    Primary Data Collection
    Using Secondary Data
    Sampling
    Analyzing Quantitative Data
    Analyzing Qualitative Data
    Writing up and Presenting Your Research

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    Specification

    Title: Essentials of Business Research: A Guide to Doing Your Research Project
    Publisher: SAGE Publications India Pvt Ltd
    Author: Jonathan Wilson
    Edition: Paperback
    Language: English
    EAN: 9789386062758
    No. of Pages: 376
    Publish Date: 2017-03-01
    Binding: Paperback

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