Visual Power is a project dedicated to the impact and power of the image, an incredible international collection of photographs with accompanying commentary that takes an analytical look at visual literacy in the 21st century. Vol. I News, demonstrates how the photograph can be used to massage and influence the collective subconscious. Vol. II, Sex, presents a sea of iconography that aims directly below the belt, its focus being the power of the photograph to psychologically seduce and sexually manipulate. Vol. III, Business is devoted to images that sell, images that induce consumers to consume. All three volumes are provocative and design driven with headlines and images superimposed to the point of incongruity.