Media Communication, Second Edition: An Introduction to Theory and Process

Media Communication, Second Edition: An Introduction to Theory and Process (Paperback)

By James Watson , James Watson 
Publisher: Palgrave MacMillan
Edition: Paperback
Edition Number: 2
Language: English
ISBN: 140390149X
EAN: 9781403901491
No. of Units: 1
No. of Pages: 328
Publish Date: 2003-08-31
Binding: Paperback
Ships to India.

Description

This lively and supportive textbook introduces students to the role, practice, and influence of the mass media in contemporary society. Emphasizing the social, cultural, political, and economic contexts in which the media operates, it provides a clear conceptual framework for understanding the process of media communication and looks at a range of key issues, from news production to media control and audience reception. This welcome new edition has been thoroughly updated to includes substantial new material on the Internet and a more sustained engagement with debates about globalization.
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Specification

Title: Media Communication, Second Edition: An Introduction to Theory and Process
Publisher: Palgrave MacMillan
Author: James Watson , James Watson
Edition: Paperback
Edition Number: 2
Language: English
ISBN: 140390149X
EAN: 9781403901491
No. of Units: 1
No. of Pages: 328
Publish Date: 2003-08-31
Binding: Paperback

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