Marketing: A Complete Guide in Pictures

Marketing: A Complete Guide in Pictures (Paperback)

By Malcolm Mc Donald , Peter Morris 
Publisher: Butterworth-Heinemann
Edition: Paperback
Language: English
ISBN: 0750661984
EAN: 9780750661980
No. of Units: 1
No. of Pages: 160
Publish Date: 2004-08-31
Binding: Paperback
Ships to India.

Description

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach!
So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.
Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject.
* A unique marketing introduction taking a pictorial approach
* Very powerful and very fast learning tool for the key concepts in Marketing
* Written by one of the leading author teams in the subject
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Specification

Title: Marketing: A Complete Guide in Pictures
Publisher: Butterworth-Heinemann
Author: Malcolm Mc Donald , Peter Morris
Edition: Paperback
Language: English
ISBN: 0750661984
EAN: 9780750661980
No. of Units: 1
No. of Pages: 160
Publish Date: 2004-08-31
Binding: Paperback

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