Business to Business Marketing Research

Business to Business Marketing Research (Hardcover)

By Martin P Block , Tamara S Block , Tamara S Block 
Publisher: South Western Educational Publishing
Edition: Hardcover
Edition Number: 2
Language: English
ISBN: 0324222300
EAN: 9780324222302
No. of Units: 1
No. of Pages: 288
Publish Date: 2005-4-11
Binding: Hardcover
Ships to India.

Description

Marketing research is vital - especially investment in the "right kind" of research. While basic, general research techniques are similar for all kinds of marketing, B2B is unique in many ways. The exciting new book is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research - topics that aren't covered anywhere else! In addition, an accompanying CD enables users to apply the tips and techniques to live data.
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Specification

Title: Business to Business Marketing Research
Publisher: South Western Educational Publishing
Author: Martin P Block , Tamara S Block , Tamara S Block
Edition: Hardcover
Edition Number: 2
Language: English
ISBN: 0324222300
EAN: 9780324222302
No. of Units: 1
No. of Pages: 288
Publish Date: 2005-4-11
Binding: Hardcover

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