Fundamentals of International Business[ With World Map and Infotrac] (Paperback)

By Michael R Czinkota , Illka A Ronkainen , Michael H Moffett 
Publisher: South Western Educational Publishing
Edition: Paperback
Language: English
ISBN: 0324259646
EAN: 9780324259643
No. of Units: 1
No. of Pages: 560
Publish Date: 2003-3-31
Binding: Paperback
Ships to India.

Description

Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format. The brief length, balance, and student-friendly features make this an affordable and manageable choice for any International Business course.
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Specification

Title: Fundamentals of International Business[ With World Map and Infotrac]
Publisher: South Western Educational Publishing
Author: Michael R Czinkota , Illka A Ronkainen , Michael H Moffett
Edition: Paperback
Language: English
ISBN: 0324259646
EAN: 9780324259643
No. of Units: 1
No. of Pages: 560
Publish Date: 2003-3-31
Binding: Paperback

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