This book is a collection of articles based on first-hand experiences in news media by eminent Indian media personalities. It is a comprehensive collection, exploring different kinds of news reporting across TV, print, and radio as also across different genres like sports, business, entertainment, war. Each essay is written as a primer yet with important tips from the foremost practitioners, which makes the business of reporting and news both a science and an art. Additionally, it also has essays on production and the news process. It is easily the first of a kind volume available within an Indian context. The volume illustrates how TV news reporting differs from the print, the importance of radio, the specific experiences in reporting business, crime, political, war stories. It also talks about the advantages of using the media for social marketing and many more engaging examples.