The Murdoch Mission: The Digital Transformation of a Media Empire

The Murdoch Mission: The Digital Transformation of a Media Empire (Hardcover)

By Wendy Goldman Rohm 
Publisher: John Wiley & Sons
Edition: Hardcover
Language: English
ISBN: 0471383600
EAN: 9780471383604
No. of Units: 1
No. of Pages: 304
Publish Date: 2001-12-3
Binding: Hardcover
Ships to India.


Raves for The Murdoch Mission
"Wendy Goldman Rohm's exciting new book sheds light on one of the world's most powerful, yet enigmatic figures-- Rupert Murdoch. Given unparalleled access to Murdoch and his sprawling media empire, Rohm has drawn a detailed portrait of the man who single-handedly created one of the largest media companies on the planet. It's an epic story not to be missed." --Eric Nee, Senior Writer, Fortune magazine
"Wendy Goldman Rohm has written a fascinating account of how Rupert Murdoch's News Corp. is fighting the battle for access to the world's audiences and advertisers. The Murdoch Mission is a must read for anyone who wants to understand the people and forces shaping the future of the global media and entertainment business." --Michael J. Wolf, Senior Partner & Director, McKinsey & Company
"Presenting the man behind the media mogul, The Murdoch Mission aims to dispel much of the mythology about Rupert Murdoch. Author Wendy Goldman Rohm has been given rare access to the man himself, the Murdoch family dynasty, and the top executives who make up his inner sanctum. The Murdoch Mission gives an insight into the driving force behind Murdoch's global media ambitions for the new millennium and looks at his high- risk strategies in several world markets." --Eve Conway, Producer/Reporter, BBC News
"A compelling book that takes the reader deep inside Rupert Murdoch's empire, a region few have successfully explored before. Those who read this wonderful book can find out how Rupert continues to forge unorthodox paths in new media that no other media barons have yet had the stamina to explore, never mind weather the risks involved. Author Rohm has managedto get in-depth access to the mogul as well as his sons and top executives, a rare accomplishment for any journalist. The Murdoch Mission provides a unique look at a man and an empire at their maturity-- and at the turning point of digital media in a new century." --Daniel Jeffreys, London Daily Mail
"Rupert Murdoch's vision transcends media-- and the technology required for its dissemination-- to impact the creation and dissemination of ideas across the planet in a way that even the Internet does not yet do. Wendy Goldman Rohm's The Murdoch Mission provides a fascinating insider's view on how the man and his empire, armed with the expertise and knowledge acquired in previous high-stakes ventures, plan to carry out the interactive revolution." --Tim Grace, Vice President, The Financial Relations Board/BSMG Worldwide (Chicago)
A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires.
The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.
Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The Murdoch Mission delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world.
Wendy Goldman Rohm (Chicago, IL) is the bestselling author of The Microsoft File, a Business Week, Barnes & Noble, and New York Times bestseller. A prolific writer, she has been a correspondent for many publications, including Wired magazine, Upside, the New York Times Syndicate International, Chicago Tribune, Red Herring, the Los Angeles Times, and others.
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Title: The Murdoch Mission: The Digital Transformation of a Media Empire
Publisher: John Wiley & Sons
Author: Wendy Goldman Rohm
Edition: Hardcover
Language: English
ISBN: 0471383600
EAN: 9780471383604
No. of Units: 1
No. of Pages: 304
Publish Date: 2001-12-3
Binding: Hardcover


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