The Murdoch Mission: The Digital Transformation of a Media Empire

The Murdoch Mission: The Digital Transformation of a Media Empire (Hardcover)

By Wendy Goldman Rohm 
Publisher: John Wiley & Sons
Edition: Hardcover
Language: English
ISBN: 0471383600
EAN: 9780471383604
No. of Units: 1
No. of Pages: 304
Publish Date: 2001-12-3
Binding: Hardcover
Ships to India.

Description

Raves for The Murdoch Mission
"Wendy Goldman Rohm's exciting new book sheds light on one of the world's most powerful, yet enigmatic figures-- Rupert Murdoch. Given unparalleled access to Murdoch and his sprawling media empire, Rohm has drawn a detailed portrait of the man who single-handedly created one of the largest media companies on the planet. It's an epic story not to be missed." --Eric Nee, Senior Writer, Fortune magazine
"Wendy Goldman Rohm has written a fascinating account of how Rupert Murdoch's News Corp. is fighting the battle for access to the world's audiences and advertisers. The Murdoch Mission is a must read for anyone who wants to understand the people and forces shaping the future of the global media and entertainment business." --Michael J. Wolf, Senior Partner & Director, McKinsey & Company
"Presenting the man behind the media mogul, The Murdoch Mission aims to dispel much of the mythology about Rupert Murdoch. Author Wendy Goldman Rohm has been given rare access to the man himself, the Murdoch family dynasty, and the top executives who make up his inner sanctum. The Murdoch Mission gives an insight into the driving force behind Murdoch's global media ambitions for the new millennium and looks at his high- risk strategies in several world markets." --Eve Conway, Producer/Reporter, BBC News
"A compelling book that takes the reader deep inside Rupert Murdoch's empire, a region few have successfully explored before. Those who read this wonderful book can find out how Rupert continues to forge unorthodox paths in new media that no other media barons have yet had the stamina to explore, never mind weather the risks involved. Author Rohm has managedto get in-depth access to the mogul as well as his sons and top executives, a rare accomplishment for any journalist. The Murdoch Mission provides a unique look at a man and an empire at their maturity-- and at the turning point of digital media in a new century." --Daniel Jeffreys, London Daily Mail
"Rupert Murdoch's vision transcends media-- and the technology required for its dissemination-- to impact the creation and dissemination of ideas across the planet in a way that even the Internet does not yet do. Wendy Goldman Rohm's The Murdoch Mission provides a fascinating insider's view on how the man and his empire, armed with the expertise and knowledge acquired in previous high-stakes ventures, plan to carry out the interactive revolution." --Tim Grace, Vice President, The Financial Relations Board/BSMG Worldwide (Chicago)
A dramatic narrative by a top journalist about the transformation of one of the world's greatest media empires.
The Murdoch Mission gets inside Rupert Murdoch's News Corp. and documents the media mogul's strategic forays in digital media and broadcasting and new Internet-based businesses. Among other giant highlights is the creation of his new $40 billion company, the mammoth Sky Global Networks.
Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The Murdoch Mission delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world.
Wendy Goldman Rohm (Chicago, IL) is the bestselling author of The Microsoft File, a Business Week, Barnes & Noble, and New York Times bestseller. A prolific writer, she has been a correspondent for many publications, including Wired magazine, Upside, the New York Times Syndicate International, Chicago Tribune, Red Herring, the Los Angeles Times, and others.
show moreless

Specification

Title: The Murdoch Mission: The Digital Transformation of a Media Empire
Publisher: John Wiley & Sons
Author: Wendy Goldman Rohm
Edition: Hardcover
Language: English
ISBN: 0471383600
EAN: 9780471383604
No. of Units: 1
No. of Pages: 304
Publish Date: 2001-12-3
Binding: Hardcover

Disclaimer

  • The book summary and image may be of a different edition or binding of the same title.
  • Book reviews are added by registered customers. They need not necessarily buy book.
  • These books are NOT available for reading online or for free download in PDF or ebook format.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
  • www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
  • For the imported title, once the order gets placed ,it can’t be cancelled


Great Value

Safe Payment

Shop With
Confidence

24/7 Help Center

Free & Easy Return

Get Discounts & Offers
Stay Connected

Popular Searches on Infibeam.com

Online Shopping: Deal of The Day / Hot Deals / Best Deals / Offers

Apple iPhones: Iphone Xs Max / Iphone Xs / Iphone XR / iPhone 8 / iPhone 8 / iPhone 7 / iPhone 7 Plus / iPhone 6s / iPhone 5s

Mobile Phones:Unboxed Mobiles / Apple Mobiles / Samsung Mobiles / Micromax Mobiles / Sony Mobiles / Intex Mobiles / Latest Mobiles / Smartphones / 4G Phones / 3G Phones

Computers:Dell Laptops / Lenovo Laptops / Acer Laptops / HP Laptops / External Hard Disks / Pen Drives / Monitors / Softwares / Printers

Appliances:Air Conditioners / Air Coolers / Refrigerators / Geysers / Room Heaters / Immersion Rod / Water Purifiers / Washing Machines / Microwaves & OTG / Air Purifier

Electronics: Tablets / Cameras / Headphones / Power Bank / LED TVs / Gaming Consoles / Speakers / Tablet Accessories / Memory Cards

Men's Clothing: Shirts / T-Shirts / Tracksuits / Trousers / Ethnic Wear / Men's Denim / Cargo Shorts / Tees & Polos / Suits & Blazer

Women's Clothing: Dress Materials / Salwar Suits / Women Sarees / Kurtas & Kurtis / Leggings / Lingerie / Night Suits & Nighties / Women Shorts / Tops

Fashion:Men's Shoes / Women's Footwear / Fastrack Watches / Titan Watches / Timex Watches / Bags / Jewellery / Fastrack Sunglasses / Perfumes & Deodorants / Fashion Accessories

Buy Books Online:Best Sellers Books / Business Books / History and Politics / Academic and Professional / Competitive Exams / Biographies and Autobiographies

Best Ecommerce Platform:Online Store Builder / Create Online Store / Best Ecommerce Solutions / Sell Online / Ecommerce Marketing Blog

Ecommerce Website Templates:Free Website Templates / Free Logo Design / SEO Audit Report / Theme Store / Wordpress Themes / Web & App Development Company

Copyright © 2007-2019 Infibeam.com and Affiliates
Site is up