Marketing Research, 9Th Ed

Marketing Research, 9Th Ed (Paperback)

By David A Aaker , V Kumar , George S Day 
Publisher: Wiley India Pvt Ltd
Edition: Paperback
Language: English
ISBN: 8126517913
EAN: 9788126517916
No. of Pages: 794
Publish Date: 2008-8-20
Binding: Paperback
Ships to India.

Description

About the Book :

This new edition brings to the forefront the relevance of marketing intelligence and the power of the Internet in marketing research applications. The book focuses on the recent trends in marketing intelligence and explains how its various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship. Readers will then learn how to apply the research to business strategies in order to win the customers' share of purchases.

About the Author :

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practitioner and the student of marketing.

Interesting Facts :

Communicates the intricacies of marketing research and its usefulness to the marketing organization.Covers online panels, online advertisements, online tracking measurements, Web site effectiveness, latest trends in Web usage, identity theft and privacy concerns.Adds new real-world examples from companies such as Proctor & Gamble and Harley-Davidson.Includes new case studies that reflect both the current and future trends in marketing research.Examines the latest research on customer lifetime value and customer equity.

Contents :

PART I: THE NATURE AND SCOPE OF MARKETING RESEARCHA Decision-Making Perspective on Marketing IntelligenceMarketing Research in PracticeThe Marketing Research ProcessResearch Design and ImplementationPART II: DATA COLLECTIONSECTION A: SECONDARY AND EXPLORATORY RESEARCHSecondary Sources of Marketing DataStandardized Sources of Marketing DataMarketing Research on the InternetInformation Collection: Qualitative and Observational MethodsSECTION B: DESCRIPTIVE RESEARCHInformation from Respondents: Issues in Data CollectionInformation from Respondents: Survey MethodsAttitude MeasurementDesigning the QuestionnaireExperimentationSampling FundamentalsPART III: DATA ANALYSISFundamentals of Data AnalysisHypothesis Testing: Basic Concepts and Tests of AssociationsHypothesis Testing: Means and ProportionsCorrelation Analysis and Regression AnalysisPART IV: SPECIAL TOPICS IN DATA ANALYSISDiscriminant and Canonical AnalysisFactor and Cluster AnalysisMultidimensional Scaling and Conjoint AnalysisPresenting the ResultsTraditional Applications: Product, Price, Distribution, and PromotionPART V: APPLICATIONS OF MARKETING INTELLIGENCEEmerging Applications: Database Marketing, E-Commerce, Relationship GlossaryIndex
show moreless

Specification

Title: Marketing Research, 9Th Ed
Publisher: Wiley India Pvt Ltd
Author: David A Aaker , V Kumar , George S Day
Edition: Paperback
Language: English
ISBN: 8126517913
EAN: 9788126517916
No. of Pages: 794
Publish Date: 2008-8-20
Binding: Paperback

Disclaimer

  • The book summary and image may be of a different edition or binding of the same title.
  • Book reviews are added by registered customers. They need not necessarily buy book.
  • These books are NOT available for reading online or for free download in PDF or ebook format.
  • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
  • www.infibeam.com/Books is the biggest online bookstore in India for sale of books at best price - fiction, literature, audiobooks, study guides, novels, story books, rare books, textbooks and books by popular authors. These are available in various editions and bindings e.g. paperback and at best discount.
  • For the imported title, once the order gets placed ,it can’t be cancelled


Great Value

Safe Payment

Shop With
Confidence

24/7 Help Center

Free & Easy Return

Get Discounts & Offers
Stay Connected

Popular Searches on Infibeam.com

Online Shopping: Deal of The Day / Hot Deals / Best Deals / Offers

Apple iPhones: Iphone Xs Max / Iphone Xs / Iphone XR / iPhone 8 / iPhone 8 / iPhone 7 / iPhone 7 Plus / iPhone 6s / iPhone 5s

Mobile Phones:Unboxed Mobiles / Apple Mobiles / Samsung Mobiles / Micromax Mobiles / Sony Mobiles / Intex Mobiles / Latest Mobiles / Smartphones / 4G Phones / 3G Phones

Computers:Dell Laptops / Lenovo Laptops / Acer Laptops / HP Laptops / External Hard Disks / Pen Drives / Monitors / Softwares / Printers

Appliances:Air Conditioners / Air Coolers / Refrigerators / Geysers / Room Heaters / Immersion Rod / Water Purifiers / Washing Machines / Microwaves & OTG / Air Purifier

Electronics: Tablets / Cameras / Headphones / Power Bank / LED TVs / Gaming Consoles / Speakers / Tablet Accessories / Memory Cards

Men's Clothing: Shirts / T-Shirts / Tracksuits / Trousers / Ethnic Wear / Men's Denim / Cargo Shorts / Tees & Polos / Suits & Blazer

Women's Clothing: Dress Materials / Salwar Suits / Women Sarees / Kurtas & Kurtis / Leggings / Lingerie / Night Suits & Nighties / Women Shorts / Tops

Fashion:Men's Shoes / Women's Footwear / Fastrack Watches / Titan Watches / Timex Watches / Bags / Jewellery / Fastrack Sunglasses / Perfumes & Deodorants / Fashion Accessories

Buy Books Online:Best Sellers Books / Business Books / History and Politics / Academic and Professional / Competitive Exams / Biographies and Autobiographies

Best Ecommerce Platform:Online Store Builder / Create Online Store / Best Ecommerce Solutions / Sell Online / Ecommerce Marketing Blog

Ecommerce Website Templates:Free Website Templates / Free Logo Design / SEO Audit Report / Theme Store / Wordpress Themes / Web & App Development Company

Copyright © 2007-2019 Infibeam.com and Affiliates
Site is up