About the Book:
The success of the modern corporate enterprise depends on the range and depth of its economic and business policy. Long term planning of the firm or organisation's future, with clear cut objectives and policies enable the firm to draw up suitable financial, operational and strategic plans to attain both growth and profitability. The commercial enterprise is therefore required to have an economic and business policy most suitable for its attainment of corporate growth and profitability, within the framework of the national economy and its rulers and regulations, on the one hand, and within the conditions in the society and socio-economic framework that it lives in, on the other. This is the background in which the present collection of papers, articles, reviews, comments and notes have been put together, to provide the reader with a bird's eye view of the salient aspects of the kind of management that is equal to the firm's short as well as long term economic and business policy. The book will be of special use to not only students, scholars and academicians in the area of management policy and objectives, but also to students and teachers of economics of business.