This book has been the most enjoyable of pursuits for both of us. First shopping mall management book in India which includes right from the concept, design and definition to management with user friendly check list and SOP's, is perhaps first attempt globally in this arena. We wrote it to create a text that would be easy for today's shopping mall professionals and retail students to learn from - a book that is focused on Practical concepts rather than information. More than most subjects, Shopping mall management is at its core, a set of ideas, and if readers can master these basic ideas, the rest comes easily.
The Shopping mall business is a more competitive place now than it was when we witnessed first malls in India ten years ago. The competition has increased. There are many tempting options in each metro and mini metro. Shoppers are freer than ever to pick and choose.
Arif Sheikh, Bsc.MBA(UK)
COO, Retail, Ansal API Group An Retail executive with 23 years of International retail experience with proven retail skills and track record of which last 11 years as Director/CEO/President of International retail chains and shopping centers.
Currently he is COO, Retail, Ansal API Group.
Winner of Excellence in leadership award from Global retail forum , and much acclaimed Dubai Shopping festival best retail chain/CEO,99 award. "Big Picture" focus. he has a history of steering business fundamentals that stimulate revenue and customer growth and consistently guided start ups to multi million dollar performers through unparalleled growth. He is widely acknowledged as an intuitive business strategist and balanced profit driven leader. A speaker on various retail forums in India and abroad with streak of retail articles and various publications and appreciated by electronic and print media for his work in retail.