Online Consumer Behaviour: Concepts and Experiences

Online Consumer Behaviour: Concepts and Experiences (Unknown)

By Arindam Mukherjee 
Publisher: ICFAI
Edition: Unknown
EAN: 9788131424124
No. of Pages: 200
Binding: Unknown
Ships to India.

Description


Contents of the Book
1. Online Consumer Behavior:A Conceptual Framework
2. Effective Online Advertising
3. Keyword Optimization:An Essential Feature of Online Brand Visibility
4. Online Payment Systems
5. The Role of E Commerce on Consumer Behaviour
6. The Behavioral Implications of Electronic Buying
7. Online Retailing: An Emerging Landscape
8. Online Consumer Behavior in Banking Industry
9. Online Consumer Behavior in the Hospitality Industry
10. Consumers Attitude towards Online Shopping for Clothing
11. Consumer Behavior of Online Consumers: A Few Selected Studies in Indian Scenario 12. Index
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Specification

Title: Online Consumer Behaviour: Concepts and Experiences
Publisher: ICFAI
Author: Arindam Mukherjee
Edition: Unknown
EAN: 9788131424124
No. of Pages: 200
Binding: Unknown

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