Stratagem: Cases on Retail, Products, Services, and Trends

Stratagem: Cases on Retail, Products, Services, and Trends (Hardcover)

By Meenakshi Radhakrishnan Swami 
Publisher: TATA McGraw-Hill Publishing Company
Edition: Hardcover
Edition Number: 1
Language: English
ISBN: 0070617619
EAN: 9780070617612
No. of Units: 1
No. of Pages: 354
Publish Date: 2007-1-1
Binding: Hardcover
Ships to India.


Business Essentials Series brings together the writings of seasoned business journalists. It focuses on the key issues faced by leaders and managers in their journey from management student to the corner office.

In the current business environment, managers cannot be effective by knowing their piece of jigsaw. They need to know their jigsaw fits into the rest of the organisational and environmental ecology.

Stratagem provides a glimpse into the world of strategy. Articles on retail, brands, auto and consumer durables, services, corporate and trends, vividly describe management and implementation of strategy.

Besides these, best practices, successes and failures make Stratagem a must read for managers and students.

Table of Contents:

Part I: Retail

1. Comparison Shopping

2. Stuck in a Time Warp

3. Home Truths

Part II: Brands

4. Pressure Tactics

5. Look Ma, Fair Hands

6. Sour Berries

7. ?Glocal? Colours

8. Benetton?s Decade on the Learning Curve

9. Coffee Byte

10. Not Just Plain Vanilla

11. Nokia Makes a Connection

12. The healthy ?Oil Ternative?

13. We Give the Market What it Wants

14. Orange and Lemon

Part III: Auto and Consumer Durables

15. Philips Cranks Up the Volume

16. Life?s Good for LG

17. Pedal Pushers

18. Racing Ahead

19. Costs a Fortune

20. Wheels within Wheels

21. The Xing Factor

22. Riding on Emotions

23. A Brand New Challenge

24. Why Merc Landed in the Ditch in India

25. Sonata Gets a D

Part IV: Services

26. Postscript

27. Build on Existing Strengths

28. Sentimental Hardsell

Part V: Corporate

29. Repairing Reliance

30. Blast from the Past

31. From Philip Morris to Altria

Part VI: Trends

32. Acquiring New Customers vs Retaining Old Customers

33. Flashback

34. All that Jazz

35. Playing a Fare Game

36. Fizzling Out

37. Back to the Future

38. Customer is King? Not Quite

39. Look at the Cultural Perspective

40. Where are the New Brands?

41. A Fairy Tale Comes True

42. Global Gamesmanship

43. The Right Moves for a Late Mover

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Title: Stratagem: Cases on Retail, Products, Services, and Trends
Publisher: TATA McGraw-Hill Publishing Company
Author: Meenakshi Radhakrishnan Swami
Edition: Hardcover
Edition Number: 1
Language: English
ISBN: 0070617619
EAN: 9780070617612
No. of Units: 1
No. of Pages: 354
Publish Date: 2007-1-1
Binding: Hardcover


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